2014 Ram 3500 Laramie Longhorn on 2040-cars

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2019 Ram 1500: FCA design boss discusses truck's 'well-dressed' new look

The Ram pickup may be FCA's linchpin vehicle. It is the brand's bestseller in America, by far. In 2017, more than 500,000 of these full-size trucks rumbled off of dealers' lots, outselling FCA's second-bestseller, the Jeep Grand Cherokee by a 2-to-1 ratio. Even in an American automotive market in which sales were down by nearly 2 percent, even in the last model year of production for the truck's current generation, sales were up by more than 11,000 units over 2016. "The Ram pickup is exceptionally important. Especially since the last one was so popular," says FCA Design Head Ralph Gilles. "We're in the middle of a truck war. And the public wins." No small part of the Ram's success has been derived from its sneering appearance, its more carlike ride, and its potent Hemi engines. Sales have nearly tripled in this generation, and many of those sales are poached from competitors at Ford and GM. So, when unveiling an all-new Ram pickup, many considerations have to be weighed. It has to fit in with the heritage of the vehicle, it has to offer significant advances, and it has to capitalize on its slight underdog status in comparison with the bigger players from Ford and General Motors, whose pickups sell over 800,000 units a year. "The Ram was designed as an honest truck," says Gilles. "But with our Longhorn and Limited, we are staring to look at how far we can push the luxury end of things. And with Rebel, we are looking at how far we can push in a sporty direction. So it's kind of a dual personality thing." Gilles says that the distinctive, unique selling proposition of the Ram is based in no small part on its looks. "I think we are the most well-dressed," he says. "The truck is sleek and smart looking, and will age well." Safety features are also key, especially when creating a smoothly holistic appearance, like the new Ram has. "We want to integrate all the safety features consumers want without making the truck look like it has the measles," Gilles says. Although the automotive market overall was down in 2017, pickup truck sales were up by nearly 5 percent over 2016, a rather stunning increase. But one that is reflective of contemporary tastes. Nearly two-thirds of all vehicle purchases in America last year were light trucks (this includes pickups, SUVs, crossovers, and vans.) In an era of intense technological change, this seems somehow retrogressive.

Ram 2500 HD video shows off new engine, rear suspension

We've already had a chance to drive the 2014 Ram 3500 HD, but the big news for the 2014 Ram Heavy Duty lineup might be centered around the three-quarter-ton 2500 model. Chrysler has released a new video highlighting the new features of the 2014 Ram 2500 HD, including its new optional engine and new rear suspension components.
The video starts by showing off the Ram's new 410-horsepower 6.4-liter Hemi V8 and then gives us an up-close look at the coil spring, multi-link rear suspension - one of the truck's most important upgrades aimed at delivering a smooth ride. In addition to this coil suspension, the Ram 2500 HD will also be available with a rear air suspension system, which Chrysler says will optimize the truck's hauling abilities with better load leveling and trailer towing.
Scroll down for the walkaround video of the 2500 HD from Chrysler as well as the original press release breaking down all of the truck's new-for-2014 features.

Ram 1500 EcoDiesel HFE ekes out another mpg, creeps toward 30

The idea of a fullsize pickup knocking on 30-miles-per-gallon highway was impressive last year when Ram announced its 28-mpg figure for the Ram 1500 EcoDiesel. For 2015, the company has figured out how to nudge that number up slightly higher for a new HFE version of the diesel model. The mileage tops the segment and beats the nearest competitor by 12 percent, according to the truckmaker. The 1500 EcoDiesel HFE bumps up the standard version's economy numbers by one mpg across the board for an impressive EPA rating of 29 mpg highway, 21 mpg city and 24 mpg combined. The special model is based around the Quad Cab body with rear-wheel drive and a six-foot, four-inch bed and mixes features from the Trademan and Express trims, including optional body-color bumpers. The right combination of 20-inch wheels, side steps and a tri-fold tonneau cover provides the formula to improve the aerodynamics and increase mileage. Mechanically, the truck has been left alone with the 3.0-liter diesel V6 still making 240 horsepower and 420 pound-feet of torque and routing through an eight-speed automatic gearbox. Like gasoline, diesel fuel prices have been on the decline in recent weeks, though the fuel still runs significantly more per gallon than gas. It's intriguing to see Ram going after buyers who hope to eke the best economy from their trucks. The EcoDiesel HFE will go on sale late in the first quarter of 2015, and brand spokesperson Nick Cappa tells Autoblog pricing will be announced soon. Check out a video of Ram CEO Robert Hegbloom unveiling the this fuel-sipping pickup at the 2015 Detroit Auto Show and read the official announcement below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ram Has "Turned Up the Eco" on Fullsize Truck MPGs ... to 29 Ram 1500 EcoDiesel HFE increases highway MPG rating to 29 EcoDiesel tops next nearest competitor by 12 percent 21 MPG City and 24 MPG Combined are highest EPA ratings for any pickup EcoDiesel HFE will be first diesel powertrain offered in Ram 1500 Express model January 13, 2015 , Auburn Hills, Mich. - The Ram Truck brand today announced that it will add a new, more fuel-efficient model to its half-ton truck lineup and further extend its claim on the industry's highest fuel efficiency rating. The 2015 Ram 1500 EcoDiesel HFE will deliver the highest fuel economy among all fullsize truck competitors -- 12 percent higher than the next-closest competitor.