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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

STLA Medium EV platform claims long range, up to 382 horsepower

We don’t get to see it paired with a car yet, but Stellantis just revealed a bunch of details about its upcoming STLA Medium electric vehicle platform. As a reminder, this is just one of four that will ultimately come out, including STLA Small, Medium, Large and Frame. The "Medium" is specifically designated for vehicles in the C and D segments, but Stellantis isnÂ’t explicitly saying which new models will sit on it. At the very least, Stellantis is providing a boatload of specs to chew on. Maximum range for vehicles on the STLA Medium platform is said to be 435 miles when paired with a "Performance" pack and tested on the WLTP cycle. The "Standard" pack brings that max range down to 310 miles. Of course, expect those numbers to nosedive when tested on the EPA cycle. All those miles come courtesy of a 98-kilowatt-hour battery pack, which is the highest-range Performance pack. Stellantis hasnÂ’t said what the standard pack capacity will be quite yet. As for charging, all STLA Medium vehicles will feature a 400-volt electric architecture that will be able to facilitate charging from 20-80% in 27 minutes. A maximum charge speed is not yet specified. Stellantis also claims an astoundingly efficient 4.43 miles per kWh, "depending on the application." Basically, donÂ’t expect all of the STLA Medium vehicles to touch that level of efficiency, but some might for WLTP testing. As for driving enjoyment, you can expect power output to range between 215-382 horsepower. STLA Medium cars will be available with either front-wheel drive or all-wheel drive and come in body styles including "passenger cars, crossovers and SUVs." The platform allows for some flexibility in size, so wheelbase can range from 106-114 inches. Overall length will vary from 169-193 inches, and ground clearance maxes out at 8.66 inches, for those curious about how Jeep models might fare on this platform. Stellantis says itÂ’s going to deliver "best-in-class battery packaging cost," explaining that despite various total energy options, the perimeter dimensions of the battery pack, common tray and cooling designs will remain constant.

Electrified Ram pickup on the way, FCA CEO says

Ram will build an electrified pickup, FCA CEO Mike Manley confirmed during the company's third-quarter earnings call Wednesday. Manley provided no details, but confirmed that electrification is on the way for its truck brand. This also means that it's not clear whether this truck will be a full electric, or if it will be a conventional or plug-in hybrid. It's still significant, though, since this is the first time we've heard a clear message from FCA leadership that electrification will be a priority for Ram.  “I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and weÂ’ll tell you exactly when that will be," Manley said, according to the Detroit Free Press.  With concrete plans starting to emerge from both Ford and General Motors, FCA is now looking like the odd one out. Company representatives have been tough to nail down on the question of electrification. Without ruling it out entirely, Manley and other shot-callers have been somewhat dismissive of the notion in previous announcements and interviews.  "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Manley, said in August. Of course, what had been revealed at the time did not include a pickup. That hasn't exactly conclusive, either, as FCA's future product roadmap has been nebulous (to put it charitably) for essentially the past decade. The announcement of a merger with PSA resulted in yet another strategic reboot, and we've yet to see exactly how Stellantis will integrate existing PSA electrification plans with FCA's fast-and-loose approach to EVs.  Given the fact that PSA is not a player in the full-size pickup game, it stands to reason that Ram's development would likely come from this side of the pond. Whether FCA/Stellantis will keep the development in house or tap one of America's electric startups as a potential partner or supplier remains to be seen. Either route has potential, with a number of electric truck start-ups in the U.S., and extensive EV and hybrid experience within FCA and the soon-to-be-integrated PSA group.