2024 Ram 2500 Laramie on 2040-cars

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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Ram partners with Lucchese on a range of luxury boots

A few months ago, Ram announced a partnership with Michigan-based Wolverine boots on a range of work boots based on the Ram 1500 Tradesman, Rebel, and Limited trims. The number two full-size truckmaker so far this year in sales isn't finished with footwear, Ram announcing a range of dress boots in collaboration with Texas-based boot company Lucchese. There are five styles in total, three for men, two for women. Since these Western-themed cowboy specials are based on the $58,565 10th Anniversary Limited Longhorn Edition, which lives at the opposite end of the trim range to Tradesman, the Lucchese models can cost more than 10 times the Wolverines. Whereas the entry-level Wolverine Tradesman cost $229, the top-dog Lucchese men's Tooled Western Boot runs $2,495. That money gets luxury features and Lucchese's hand-worked processes that pass each boot through as many as 120 pairs of hands on the way to being finished. That $2,495 boot is made with a hand-tooled quarter, which is the shaft of the boot that runs up the leg above the ankle, and a giant gator vamp, the vamp being the lower portion of the boot that covers the foot. The men’s Caiman Horseman Boot includes a hand-cut inlay quarter and giant belly caiman vamp for $995. The menÂ’s Ostrich Horseman model wears a fancy stitch quarter and hand stained ostrich vamp for $745. The women's Giant Gator Western Boot is made with an inlayed quarter and a giant gator vamp for $1,395. The final model, the women's Horseman Boot, gets a side seam quarter and inlay with a goatskin vamp for $695. Each boot is also emblazoned with some kind of automaker logo which can include the word "Ram" or "Longhorn," or the Ram bighorn sheep logo. And if a Ram owner needs to get even more on-brand where the leather meets the ground, Ram sells a three-pack of branded socks for $25. Ryan Nagode, chief designer for Ram interiors, said this partnership can be traced back to a visit to Texas with his design team more than a decade ago. The group noted the creativity and attention to detail on the wares at boot and saddle shops, aspects that would increasingly make their way into Ram interiors as trucks got more luxurious from top to bottom. Closing the circle, Lucchese boot designer Trey Gilmore strove to re-create certain aspects of the 10th Anniversary Longhorn truck, like the Mountain Brown leather interior. The boots are available for pre-order now at the Lucchese site.

1968 Dodge D200 'Lowliner' adds low-down diesel torque to a lowrider

When Mopar does a custom classic car, it's always spectacular, whether it's a Dodge muscle car like the 1,000-horsepower Super Charger or the monster Jeep Five-Quarter off-road pickup. For SEMA this year, Mopar skipped another Dodge sports coupe in favor of a 1968 Dodge D200 pickup truck done up as a lowrider, but with a twist. Or more accurately, with lots of twist. Under the gorgeous candy red metallic body is a 5.9-liter 24-valve Cummins turbodiesel straight-six. It makes an estimated 325 horsepower and 610 pound-feet of torque, and it's paired with a six-speed manual transmission. Representatives from Chrysler estimated the weight of the engine and transmission alone at 1,100 pounds. The diesel engine's power goes to the rear wheels, which are 22 inches in diameter and 11 inches wide with fat 325-mm tires. The front wheels are a tad narrower at 9.5 inches. 1968 Dodge D200 View 7 Photos As cool as the powertrain is, the exterior and the interior of the truck can't be ignored. This generation of Dodge pickup is already intriguing with its distinct character line with a little kink at the end and ribbed and louvered hood. These unique styling cues are accented now that Dodge removed various other details from the body such as the door handles, metallic trim and such. The bumpers were also reshaped to better fit the contours of the body, and the front wheels were pushed forward to reduce the long overhang of the stock truck. The bumpers, grille, and "smoothie" style alloy wheels were also painted in a solid cream color rather than chrome, which both accents the deep red body and gives the truck a more workmanlike feel, as low-trim cars typically had painted trim instead of chrome or stainless steel. The red paint also features subtle Cummins logos on the fenders and Dodge block lettering on the tailgate. The interior continues the simple and classy theme. The original bench seat remains, but with saddle brown leather upholstery. Leather trim has been added throughout, and exposed metal parts have been painted in the same color as the exterior. Simple gray cloth floor mats cover the bottom of the cab, and the instrument panel uses new Mopar gauges in a machine-turned metal housing. The original steering wheel remains, but a custom shifter with red Cummins shift knob sticks through the floor.