2018 Ram 2500 Tradesman Crew Cab 4x4 6'4" Box on 2040-cars

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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2022 Ram 1500 gets reworked options to maintain production

Ram was in the mood to giveth at this year's Chicago Auto Show, unveiling three new special edition trucks for the 2022 model year. Mopar Insiders reports Ram is lately in the mood to taketh away, removing or reworking options and features on nearly every trim with the aim of keeping pickup truck production lines running. The biggest blow to the bank account comes from Ram eliminating the Quad Cab on all but the two base trims, Tradesman and Big Horn (called the "Lone Star" in Texas). Seems most buyers on the Laramie and above go with the larger Crew Cab and aren't worried about spending a couple thousand dollars more; the Crew Cab on the Laramie, for instance, is $2,150 more than the Quad Cab. Truck shoppers watching pennies can forget about saving money up front in order to add certain luxuries, too. Come 2022, the smaller cab style can't be ordered with any kind of sunroof, air suspension, Technology Group, or Power Running Boards. When it comes to trims, starting at the bottom, the 2022 Tradesman won't offer an air suspension with any cab style, nor Ram Box storage, nor the multifunction Tailgate. If there's an EcoDiesel under the hood it will only be the HFE version, the standard EcoDiesel nixed on the Tradesman. The HFE variant makes one more mile per gallon in the city and on the highway than the standard EcoDiesel. The Big Horn/Lone Star loses its multifunction tailgate, and the colors Mountain Brown and Frost Beige. To get the rear underseat storage requires ordering either the Level 1 or Level 2 Equipment Groups, the storage can't be had an a standalone option. One step up, the Ram Rebel drops the luxury Rebel 12A package that added a 12-inch Uconnect screen with navigation, nine-speaker audio, and leather-trimmed bucket seats. The trimmed buckets seats will migrate to the Rebel Night Edition package that now costs $525, but can be expected to increase. And the cloth and vinyl bucket seats that now come in black with either red or silver accent stitching will come only in black and red. The Laramie, Limited Longhorn and Limited all shed the Protection Group that added underbody skid plates on the 4x4 models. The Laramie and Limited Longhorn will go almost entirely without any two-tone paint option, the exception being Ivory White and Walnut Brown solely for the Limited Longhorn. On the Laramie, as on the Tradesman, the rear underseat storage goes from being an individual option to part of a group, in this case the Level 1 Equipment Group.