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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Ram teases a new way to get off the beaten path

File this under "What do we have here?" The Ram Trucks Twitter account posted a 15-second video teasing... well, we have no idea what it is, but it's coming this month. The word "Hiking" appears twice in the video of two hikers coming to a fork in a dirt road, where a sign reads, "Caution, unpaved trail ahead." After that, we're only told that "Life's more fun off the beaten path. An exciting new way to get there is coming soon!" Now you know what we know. But if you happen to know more, feel free to give us some clues in Comments. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Ram Trucks via Twitter, World Car Fans RAM Truck Videos

2019 Ram 1500: Everything we know

We're not too far away from the sheet being pulled off the 2019 Ram 1500. But over and over, we've had spy shots come in revealing much of the truck before hand. The latest ones have given us a very clear look at the truck's new grille, which boldly does away with the signature crosshair grille. The main iteration we've seen is the one above with the "RAM" logo in the center flanked by split chrome bars. Chrome is used extensively elsewhere, too. The traditional Ram logo has also probably been binned, at least on the exterior, in favor of the broad Ram script currently seen on the Ram Rebel, Laramie Longhorn and Limited trims. Indeed, it seems like a change that the brand has subtly been trying to get its customers ready for, as a quick trip to the company website will show a greater reliance on those trim levels to visually represent each Ram model (including the heavy-duty 2500 and 3500). View 3 Photos Now, there will likely continue to be multiple grille options available as there is today to at least differentiate luxury and off-road models. In the renderings above, we show a version of the grille without those chrome bars. The rest of the truck in the rendering is based on what we saw when some gusty weather unofficially revealed the Ram 1500 to a spy photographer, as seen in the gallery below. View 18 Photos As for everything else we know about the 2019 Ram 1500 ... The Interior View 8 Photos We got pretty good shots of the new Ram interior a few weeks ago. There will be a huge, vertically oriented touchscreen available, possibly with updated UConnect interface software, flanked by hard buttons for the climate control system. A volume knob and redundant multi-purpose control knob will remain, as will the rotary transmission selector. New toggle switches below will be dedicated to various vehicle controls, and we would assume would remain in place throughout the trim level range. Smaller touchscreens will almost certainly be found on lower trims with a traditional array of climate controls between them and the toggles. It'll be steel View 5 Photos An intrepid magnet-wielding spy photographer back in August examined a 2019 Ram test mule's body panels and discovered the majority of them are steel. The hood and tailgate are aluminum, however. There will be a split tailgate option View 18 Photos Speaking of that tailgate, spy photos have shown that it will be available with a split, barn-door-style tailgate option.