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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Chrysler Uconnect gets dealer-activated navigation, new infotainment features

Get in just about any mid-level Chrysler product these days, and you'll see a touchscreen head unit that would be perfect for a navigation system. The only thing is that some of these cars equipped with the head unit for Chrysler's Uconnect infotainment system were not optioned up with navigation at the time of purchase, leaving drivers looking for turn-by-turn directions relying on either an aftermarket nav system or a smartphone. Starting on select new Chrysler products, however, customers with Uconnect will now be able to upgrade to navigation as a dealer-activated option.
Announced at the 2013 Consumer Electronics Show, this new element of Uconnect will allow owners to have an in-dash navigation system installed quickly and easily; Chrysler said that this will be a major benefit for used-car buyers. Unfortunately, it doesn't sound like this system will be retroactive on previous Uconnect head units, but it will launch this year on the 2013 Ram 1500, 2013 SRT Viper and the 2014 Fiat 500L. Chrysler did not announce the expected MSRP to have dealers activate the navigation capabilities.
Another infotainment option for Chrysler buyers is the Uconnect Access system that can allow WiFi, voice text messaging, emergency assistance, remote vehicle operation (such as starting the engine or locking/unlocking the doors) and limited POI searches using Bing. Also introduced at CES, the new Uconnect Access via Mobile system builds on this by allowing users to add in-car apps such as iHeart Radio, Pandora and Slacker by connecting to the system via a smartphone. This system will first be offered on the 2013 Ram and Viper.

Recall: The Ram 1500's driveshaft could fall off

Ram is recalling 10,160 pickups built for the 2018 and 2019 model years, because the driveshaft may fall off. That would be bad. The recall involves the previous-generation truck. Specifically, some units of the normal 2018 Ram 1500 and some of the 2019 Ram 1500 Classic. In Ram-speak, "Classic" means the previous-generation truck that's sold alongside the all-new version for 2019. The trucks involved were built in a month-long time period in 2018, and Ram has identified the problematic driveshafts by part number. Apparently, the rear driveshaft may "have an incomplete weld fusion between the tube and tube yoke, which may lead to weld cracking or the driveshaft fracturing," according to the recall documents. This could cause the driveshaft to drop off the vehicle, and cause you to lose drive power (among other hazards involved with a driveshaft falling off a truck). At this point, FCA says it's not aware of any accidents or injuries related to the problem. However, it has seen eight occurrences of the driveshafts breaking, prompting this voluntary safety recall. Ram says that an extra noise or vibration could signal that the driveshaft is on the way out. FCA is going to start notifying owners about the recall in mid-June. When you take your truck in, the dealer will replace your driveshaft with one verified to have complete weld fusion. It will, of course, be free of charge to the owners of the affected vehicles.