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The Ram Macho Power Wagon concept is totally in your face with its cool rack system

The Ram brand isn't being very subtle with this year's SEMA concept. It's called the Macho Power Wagon, and it's painted in Macho Mango. Yeah, it's for dudes. We apologize if you start hearing a Village People song in the back of your head. This bigger, badder Ram is a throwback to the Macho Power Wagon of the late 1970s. Along those lines, it bears the retro, vertical Power Wagon graphics that line the C-pillar, and it also has vintage-style eight-spoke beadlock wheels inspired by its '70s namesake. Those wheels are shod in huge 37-inch tires, which fit thanks to a four-inch suspension lift, and custom, conceptual fender flares. View 20 Photos The truck is powered by the normal Power Wagon's 6.4-liter V8, rather than the crazy TRX concept's supercharged Hemi, and it has the stock front winch. This Ram also sports quite a few concept parts besides the wheels and fender flares. Starting at the front and moving rearward, the Macho Wagon gets custom bumpers with skid plates and tow hooks, a new hood with big heat extractors, an LED light bar, a roof rack, single-piece running-boards, and five-inch exhaust tips. There's one more custom piece in back. Immediately behind the C-pillar is a sport hoop, under which hides another hoop that can slide along tracks on the bed. These hoops together are called the Ramrack, and when the second hoop is moved back along the bed, it works together with the cab's roof rack to create a long utility rack. It's a thoroughly clever way of adding practicality without sacrificing appearances. We would love to see something like this reach production, since it could be very handy on quad cab pickups with short beds, allowing them to carry long objects without having to drop the tailgate to get them to fit. Because there's nothing macho about that. Related Video:

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2019-20 Ram 2500 and 3500 trucks recalled for bed step that can fail

It hasn't even been a full month since Chrysler issued a recall for 425,588 Ram 1500s, 1500 Classics, and Jeep Compass vehicles due to faulty windshield wipers, yet Ram trucks are already back in the recall news roll. This time, Chrysler has recalled 2019-2020 Ram 2500 and Ram 3500 pickups that have an accessory bed step. NHTSA campaign No. 20V207000, published April 9, 2020, states that, "In certain side loading conditions, the bed step may unexpectedly fail while in use." More specifically, recall documents reveal that certain pressure could crack the the mounting bracket that holds the step in place. This potentially could cause injury.  In total, the recall affects 37,580 vehicles, and the report estimates 100% of those vehicles have the defect. Of the more than 35,000 affected, 25,822 of those are 2019-2020 Ram 2500 pickups, and 11,758 are Ram 3500 pickups.  To remedy the situation, Chrysler will replace all affected bed step support braces for free. Chrysler says it expects the recall to begin May 29, 2020.      Recalls RAM Truck RAM 2500 Ram 3500