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Ram adds 3 more special edition pickup models for 2022

Ram trotted out three new special editions Thursday at the kickoff of the State Fair of Texas, including a revival of the Southfork package, the new (Ram) Red, and the flashy TRX Ignition Edition. Yes, Ram does a lot of special editions. Welcome to trucks. Ram says all three models will hit showrooms before the end of the year.  Southfork returns for 2022 on the Limited model, rather than on the Laramie as it did a few years ago. As we reported previously, it effectively replaces the Limited Longhorn 10th Anniversary Edition model that was offered for 2021 and incorporates a multi-function tailgate, a deployable bed step, spray-in bed liner, a metal pedal kit and Falken Wildpeak All-Terrain tires. It comes with an exclusive Mountain Brown interior, standard bucket seats and suede door bolsters with leather insert and a laser filigree detail. MSRP starts at $63,315 (including $1,695 for destination).  The remaining two models are new entries. The (Ram) Red package commemorates Stellantis' pledge to help the Global Fund fight health emergencies in partnership with (RED). It's a fairly on-the-nose package with several red-tinted elements along with (RED) badges outside and in, and can be added to Limited Crew Cab models with either of the two available Hemi V8s or the EcoDiesel with a starting price of $64,945. Next up is the TRX Ignition Edition, which appropriately samples some of the supertruck's existing popular options and slaps them together with some unique aesthetic elements. Inside, you'll find orange contrast stitching and “TRX” seat back embroidery, copper carbon fiber accents and an orange center console badge. Feature upgrades include a HUD, a driverÂ’s screen depicting a TRX in Ignition Orange, and pedestrian emergency braking. You get a special set of (18-inch) wheels in addition to the obvious graphics package. There's also a panoramic sunroof and some other exterior goodies (spray-in bed liner, cargo tie-downs, bed step, LED cab-mounted brake light). Ram says it will only build 875 examples of the Ignition Edition. The TRX Ignition Edition will set you back at least $93,280 ... if you can even find one.   

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Ram shows off Ignition Orange and Black Sport with standard Hemi engine

If a buyer is even considering a pickup, Ram wants to make sure that it has a variant of the venerable 1500 ready. From the outdoorsy Rebel to the plush Laramie Limited, there seems to be something for even the smallest niche, but apparently that isn't the case. The truck maker adds two more versions later this year with the brash Ignition Orange Sport and subdued Black Sport, and they're limited to 1,000 units each. The Ignition Orange gets eye-grabbing paint over most of the truck, including the trim, except for a few black accents like the hood stripes. The same color gets carried inside for the seat inserts, stitching and logos, too. Alternatively, the Black Sport makes everything dark, including the exterior and 20-inch wheels. Even the interior is clad in black leather with some chrome accents providing some relief. Beyond the special trim, both trucks are based on the Ram 1500 Sport Crew Cab and add $1,595 to the price of one. They come with a 395-horsepower V8, eight-speed automatic and 3.92 gearing. Inside, there's an 8.4-inch Uconnect system with navigation and rearview camera. There's also a choice of rear- or all-wheel drive. Feel free to read more, below. Ram 1500 Offers Two New Buzz Models in Sport Trim Ram 1500 Ignition Orange Sport features unique interior colors, body-colored accents and limited edition bright orange paint, appreciated up close and at 10,000 feet Ram 1500 Black Sport takes design cues from popular Black Express package, offering customers a customized appearance including black 20" wheels and a sport hood New Ram 1500 Sport buzz models are limited production of 1,000 trucks each March 12, 2015 , Auburn Hills, Mich. - The Ram Truck brand announced today that it will add two new Ram 1500 buzz models in Sport trim - the Ram 1500 Ignition Orange Sport and the Ram 1500 Black Sport. "With a standard HEMI® V-8, the Sport model offers unique features for the customer who likes aggressive styling and great performance but still needs a truck," said Bob Hegbloom – President and CEO, Ram Truck Brand. "Adding limited edition Ignition Orange and Black Sport models will give our buyers a custom appearance on an already eye-catching truck with all the capability our customers expect." The limited-edition trucks are available in Crew Cab 4x2 and 4x4.