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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Ram truck owner who stopped lawbreaking teen joyride gets truck repaired for free

Here is a story that should make you feel a little better about modern society. Bryson Rowley, the concerned man in Utah who put himself in danger to stop an out-of-control, joyriding teen, is getting his damaged pickup fixed free of charge.
It all occurred after a kid stole his grandfather's Hyundai Veloster. As part of a police chase, he went speeding through a park where children were playing and into a neighborhood. When it appeared that the pursuit was returning to the park, Rowley got into his Ram and drove into the little, white coupe instantly stopping it. However, after the collision, his truck needed a new front bumper.
People in the community have banded together to make sure that Rowley didn't have to pay for any repairs, according to Car Throttle. A company called Fusion Bumpers even shipped out a replacement to him. It's nice to see that people putting out a helping hand to repair the damage to his truck.

Superman-themed Ram Power Wagon hits the block for charity

If you were tired of seeing Batman get all the cool cars while your favorite superhero was left to his own considerable devices, you may have been intrigued when Chrysler unveiled a special Ram Power Wagon last summer. Tied in to the premier of Man of Steel, the unique truck packed a blueish-grey vinyl wrap (textured like Superman's outfit), gloss-black accents, anodized red trim, 17-inch alloys and an interior decked out with Superman logos.
It was a nice tribute to the superest of superheros, but Ram only made the one, and it wasn't offered for sale. That is, at least, until now. With the movie's debut now long behind us, the one-off Power Wagon is being auctioned off to benefit LA Family Housing, a charity dedicated to helping disadvantaged families in Southern California.
Citing our favorite car site, the online auction page places the donated vehicle's value at $112,674, but bidding as we go to press currently stands at $47,500 with three days remaining. Head on over to Charity Buzz to help out a worthwhile cause and give yourself the chance to get your hands on a one-of-a-kind vehicle and piece of cinematic history.