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2019 Ram 1500 spotted with split tailgate

A little over three years ago, we discovered a patent from Fiat-Chrysler that showed a pickup truck tailgate that not only dropped down like a normal one, but was also split into two swing-out halves. It appears to be a reality now, since one of the Ram 1500 prototypes shown above has just such a tailgate. The tailgate above does look a bit different from the one shown in the patent drawings. For one thing, it's not a 50/50 split in the middle. Instead, Ram seems to have opted for something like a 60/40, or maybe 70/30 split. We're not sure exactly why this is, but there could be a few advantages. For one, It probably allows for the use of the same or nearly the same handle as on conventional Rams, as well as the same badging. For another, if the tailgate operates as described in the patent, it might be possible to open just one side without opening the other, and having the shorter piece could offer some flexibility in tight areas where a larger half couldn't open fully. Testing alongside the split tailgate truck were some other Ram 1500s that had their tailgates completely covered. They did reveal some other cargo management features that should show up on the production truck, such as a return of the RamBox bedside storage compartments. One of the trucks also revealed some ribbed bedsides that would allow the positioning of a cargo divider just about anywhere in the bed. We expect to see the new Ram 1500 to be fully revealed at the Detroit Auto Show in January. In the meantime, you can check out what we believe the production truck will look like, as well as everything we know about it, here. Related Video:

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.