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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

FCA delays Grand Wagoneer and next-generation heavy-duty Ram trucks

The upcoming Jeep Grand Wagoneer has had a tumultuous gestation thus far. At one point it was essentially confirmed, but later it was rumored to have been cancelled. In that context, the latest report from Automotive News is something of a mixed blessing. According to the publication, the Grand Wagoneer has simply been delayed, as has the next-generation Ram heavy duty truck line. This does not seem to affect the fully redesigned Ram 1500, which was previously reported to have been pushed back slightly to 2019. Automotive News says the information came from unnamed sources at the company. Nothing was said about how long the vehicles would be delayed. The publication also conjectures that FCA is delaying the models to save some money to help cover the company's $7 billion of debt , since re-tooling both the heavy-duty truck plant and eventual Grand Wagoneer plant will be expensive. View 6 Photos We reached out to Chrysler for more information on the subject, but the company wouldn't comment on the report. Even so, we wouldn't be too surprised if FCA is indeed delaying these products. The company has delayed a number of vehicles in recent years. In fact nearly every major FCA truck and SUV, including the Grand Wagoneer and Ram line, were delayed about a year and a half ago. We certainly hope the company doesn't delay the Grand Wagoneer for too long, since it's possible it will have a price tag of over $130,000. The profit margins on an SUV with that kind of MSRP would go a long way to helping to pay down the company's debt. Related Video:

Airbags on some 2019-2020 Ram 1500 pickups might not work

FCA has issued an airbag-related recall for 295,981 Ram 1500 pickup trucks, but in this case, there is no risk of explosions. Instead, the airbags and the seat belt pretensioners might not work at all. According to Ram, some 1500 trucks from the 2019 and 2020 model years might have faulty Occupant Restraint Controllers (ORC). The flash memory in the ORCs could become corrupt, which would then interfere with the pickups' safety features. As a result, the seat belt pretensioners and the airbags could become disabled. This is obviously a major problem, should occupants get into a crash after this occurs. The recall was filed to NHTSA.com on May 31, 2019, and uses campaign number 19V407000. Starting July 20, 2019, FCA will notify owners if their trucks are affected, and dealers will provide the fix. The ORC will either be reprogrammed or completely replaced at no cost to the customers. Questions can be addressed through Chrysler's customer service number, 1-800-853-1403, with V61 and V71 recall reference numbers.