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Ram reveals 2014 truck lineup, EcoDiesel V6 a $2,850 option on 1500 models

The fullsize pickup truck market is as competitive now as it's ever been, and with Ford's F-Series line leading the way in sales, GM's Chevrolet Silverado and GMC Sierra twins boasting brand-new designs, you knew Ram wasn't about to rest on its laurels for the 2014 model year.
And so we present to you the 2014 Ram lineup, with the biggest change being the addition of an optional 3.0-liter EcoDiesel engine for the 1500 model (the same powerplant that's gotten rave reviews in the latest Jeep Grand Cherokee) and the proliferation of the eight-speed TorqueFlite transmission across the entire model range. That engine boasts 420 pound-feet of torque to go along with its 240 horsepower, which means it ought to be able to tow just about anything the 5.7-liter Hemi can, while returning significantly better fuel mileage. Sadly, Ram has not yet released official estimated mpg figures, though it is claiming best-in-class results (though there aren't any other light-duty diesel pickups to compare against).
Standard on Ram 1500 is the Pentastar V6 engine that was introduced for the 2013 model year, pushing 305 horsepower and 269 lb-ft of torque, and the Hemi V8 is optionally available with 395 horsepower and 410 lb-ft of torque. All engines are mated to the eight-speed automatic. The previously available 4.7-liter V8 has been dropped for 2014.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Ram considering Rumble Bee concept for production

Yellow truck enthusiasts, take note - Ram is considering production for its Rumble Bee Concept, a very, very extroverted pickup that debuted at the 2013 Woodward Dream Cruise. Drawing inspiration from the last Ram Rumble Bee, which in turn borrowed heavily from the Dodge Super Bee muscle cars of the 1960s, the Rumble Bee sports a few things that set it apart from the standard 1500 lineup.
The most obvious change is its retina-scorching, matte yellow paint. Teamed up with a two-inch suspension drop and monster 24-inch black wheels wrapped in low-profile tires, the Rumble Bee cuts an imposing figure. Matching that aggressive exterior is a 5.7-liter Hemi V8, complete with 395 horsepower and an exhaust system that can go from raucous and muscle-car-like to the full-on NASCAR at the push of a button.
According to Edmunds, after a positive reception at the Dream Cruise, the Auburn Hills automaker is now presenting the truck to dealers in a bid to gauge interest. "We try to listen to the dealers. They know their marketplace," Ram's Dave Sowers tells Edmunds, adding that Ram could produce the new truck.