2014 Ram 1500 Tradesman/express on 2040-cars

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Italian coachbuilder wraps a modern-day Citroen van in a retro skin

Italian coachbuilder Caselani resurrected an obscure, often-forgotten model from Citroen's past to offer van buyers an additional retro-styled option. Called Type HG, it's based on the current-generation Citroen Jumpy. One of the French carmaker's best-known vintage vans is the Type H, which was built with only minor changes from 1947 to 1981. It's aged into a sought-after classic that's popular as a food truck and as a camper from Paris to Sydney. Few realize Citroen planned to release a smaller model named Type G which looked almost exactly like the H but used an air-cooled flat-twin engine shared with the 2CV. Several prototypes were made, but the project was canned in favor of the 2CV-based, nine-horsepower AU van released in 1951. It's this little-known prototype that only exists in Citroen's official heritage collection and in the minds of the most indoctrinated French car enthusiasts that Caselani chose to bring into the 21st century. And, because the Type G (shown below) was a shrunken copy of the Type H from a design standpoint, making a body kit that fits the Citroen Jumpy was relatively simple. Caselani liberally borrowed styling cues from its modern version of the Type H, which is based on the larger Citroen Jumper sold as the Ram ProMaster in the United States. It adds a new-look front end with a vertical grille, chromed chevrons, and round headlights positioned as far out of the body as regulations permit, corrugated body panels, and a redesigned rear end. Whitewall tires are optionally available. Caselani offers the Type HG as a passenger van, a crew-cab van, and a panel van. Pricing starts at 29,400 euros before taxes are factored in, a sum that represents about $35,000 and that corresponds to a short-wheelbase panel model powered by a 100-horsepower, four-cylinder turbodiesel engine. Alternatively, motorists who already own a Jumpy can purchase the transformation kit on its own for 14,800 euros (about $17,500). For added peace of mind, Caselani pointed out the conversion was created with Citroen's input, and the brand authorized the kit. We know what you're thinking: what on earth is a Jumpy? Glad you asked! It's a van positioned in the middle of Citroen's commercial range. It slots between the Berlingo, which competes in the same segment as the Ford Transit Connect, and the Jumper, which is marketed as an alternative to the Ford Transit.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2019 Ram 1500 eTorque Drivers' Notes Review | Filling in the gaps

When the 2019 Ram 1500 debuted earlier this year at the 2018 Detroit Auto Show, the biggest news was arguably the addition of the 48-volt mild hybrid system. Dubbed eTorque, the system is standard on V6-equipped models and a $1,450 option on trucks with the 5.7-liter Hemi V8. It's not a hybrid in the traditional sense. Despite Ram's claim that the system adds up to 130 pound-feet of torque on the V8, it only does so for a fraction of a second and doesn't actually change the engine's total output. You'd be hard pressed to notice a difference if you didn't know the system was there. But that's kind of the point. There's been a lot of confusion about what eTorque is and how the system works. Much of that falls on FCA's shoulders. The automaker didn't do a great job of explaining the whole thing, leaving us to work out much of it for ourselves. This isn't meant to boost performance, towing or payload. The Ram eTorque can't run on battery power, so don't expect a Toyota Prius with a bed and wood trim. It's here to make the truck just a little bit more efficient by improving areas where conventional internal-combustion engine's fall short. The eTorque system replaces the engine's alternator with a small, belt-driven electric motor. On the V6, the motor is part of the water pump assembly and driven by that belt; the V8 uses a dedicated belt that's separate from the other accessories. A small battery pack is mounted upright behind the rear seats inside the truck's cabin. There's also a DC-to-DC converter to charge the battery and convert 48 volts down to 12 to power the truck's normal systems. Visually, the only difference between an eTorque-equipped model and a standard one is a small metal box at the top of the engine. There's no badging and the battery pack can't be seen, even with the rear seats folded up. The system is designed to be as seamless and innocuous as possible. The auto start/stop system spins up the engine a little quicker. Shifts from the eight-speed ZF automatic transmission are a little smoother as the eTorque system smooths out and fills in the gaps. It does so for a fraction of a second, but it works its magic often. Big gains in fuel economy have already been made. It's going to take things like Ram's eTorque system to improve internal combustion engines from here on out. Editor-in-Chief Greg Migliore: I'd like to say I noticed a huge difference between the Ram eTorque and the regular Ram, but I didn't. That's how it's supposed to work.