2014 Ram 1500 Sport on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Ram 1500 TRX too tame for you? Hennessey cranks its Hemi V8 to 1,012 horsepower

Ram captured the top spot on the horsepower podium when it released the Hellcat-powered 1500 TRX in 2020. The truck's 702-horsepower output places it comfortably ahead of the Ford F-150 Raptor, at least for now, but American tuner Hennessey saw plenty of room for improvement. It added over 300 horses to the TRX's cavalry. Hennessey is a master in V8-ology, so it was only a matter of time before it injected more power into the TRX. It announced two models named Mammoth 900 and Mammoth 1000, respectively, and each number vaguely corresponds to the V8's new output. The 900's 6.2-liter produces 912 horsepower and 873 pound-feet of torque, increases of 210 and 223, respectively, compared to the standard TRX. Hennessey achieved these figures by upgrading the supercharger pulleys and making relatively basic changes to the intake and exhaust systems. Stepping up to the 1000 unlocks 1,012 horsepower and 969 pound-feet of torque, numbers that give the 6,300-plus-pound truck the uncanny ability to reach 60 mph from a stop in 3.2 seconds. It flies through the quarter mile in 11.4 seconds at 120 mph. Building a pickup with supercar-like acceleration required installing a bigger, 2.65-liter supercharger, adding high-flow fuel injectors, and recalibrating the ECU. Intake and exhaust modifications are on the menu, too. Surprisingly, it doesn't sound like Hennessey made significant internal changes to the engine or to the transmission, which suggests the standard components can handle a massive amount of power. Context is useful here. Released in 2013, the fifth and final generation of the Dodge-turned-SRT-turned-Dodge again Viper took 3.3 seconds to sprint from zero to 60 mph, and it logged an 11.5-second quarter-mile time. Previewed in a computer-generated sketch, the Mammoth 1000 (shown above) also receives 20-inch wheels wrapped by 35-inch off-road tires, a 2.5-inch suspension lift, custom bumpers on both ends, extra LEDs up front, electronic fold-out steps, plus an array of model-specific emblems. Inside, Hennessey added a numbered plaque. 200 units of the Mammoth 1000 will be available for the 2021 model year, and pricing starts at $135,350 including the cost of the donor truck (which carries a base price of $71,790) and a warranty valid for two years or 24,000 miles. Put another way, you get 30.6% more power than stock for about 40% more money.

VWerks Ram KTS is a Ram Runner aftermarket-style

Chrysler first introduced us to its Ram Runner exactly two years ago at SEMA, but for buyers of this Raptor-like truck who don't want to go through dealerships for the upgrades, VWerks has just the thing. Looking every bit as mean as the dealer-built Ram Runner, the VWerks Ram KTS gets a wide-body treatment and upgraded off-road performance suspension similar to its Mopar contemporary.
Starting life as your everyday Ram 1500, the Ram KTS on display at SEMA features a beefed-up KORE long-travel suspension system and off-road tires that allows the truck to tackle tough terrain at high speeds. From there, VWerks also added wider front and rear fenders, matte black 17-inch wheels and a Flowmaster performance cat-back exhaust system. For buyers looking for the rough and rugged look of the KTS but not needing the high-speed, off-road abilities, VWerks also offers the Baja Series kit that replaces the performance suspension system with a set of 20-inch wheels.
The VWerks Ram KTS and Ram Baja Series kits are available on any 2009 through 2013 model year Ram 1500, but there is no word on pricing for either kit yet. Scroll down for more information about both kits, and check out the KTS in our live gallery above.