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Here's what Ram may name its electric pickup

Ram's answer to the Ford F-150 Lightning and the Chevrolet Silverado EV is due out in 2024. Official details about the electric pickup are few and far between, but a recent trademark filing might have revealed the nameplate that the model will wear when it lands in showrooms. Parent company Stellantis asked the United States Patent and Trademark Office (USPTO) to trademark the name "Ram Revolution" in January 2022. Discovered by CarBuzz, the filing applies to "motor vehicles, namely, passenger trucks" so it's not for a toy or an event. The filing has fueled speculation that Revolution will be the name given to the 1500's electric sidekick. It's a move that would make sense; Ram pledged to redefine the segment, so the pickup will be more of a revolution than an evolution, and the word "revolution" has "EV" in it. Unlike rival Ford, Ram doesn't have an EV-friendly nameplate in its attic that's waiting to be dusted off. Dodge's trucks were lumped under the D-Series umbrella for decades, and its limited-edition models wore names like The Dude, Warlock, and Macho Power Wagon. We suppose that the Li'l Red Express could become the Li'l Green Express, but that territory is arguably best left unexplored. And, following Chevrolet's lead by tacking "EV" after the "1500" nameplate is seemingly not creative enough for the company's marketing department. As always, a trademark filing is not a guarantee that a nameplate will see the light that awaits at the end of a production line. If it was, Volkswagen would sell the Amarok in the United States and the Falcon would again be part of the Ford lineup. Ram hasn't commented on the trademark filing, and it hasn't revealed what it plans to call its first series-produced electric truck. More details should emerge in 2022.

Ram 1500 diesel overlander, off-road Jeep Wrangler show present and future of Mopar

Ram and Jeep both have some heavily customized off-roaders for SEMA this year. The Ram is a 2020 1500 Rebel with the diesel engine and an overlanding theme, and the Jeep is a 2020 Wrangler Unlimited with a general off-road theme. Each features loads of Mopar accessories, and, in the case of the Ram, accessories from other companies. They both have a few parts that haven't made it to market yet. 2020 Ram 1500 Rebel View 16 Photos 2020 Ram 1500 Rebel OTG The Ram 1500 has the suffix of OTG, which stands for off-the-grid. It's designed to be an overlanding vehicle perfect for getting you far away from civilization and still have your needs taken care of. As such, the new EcoDiesel with its strong fuel economy and large amounts of torque is a good engine choice, and the Rebel has plenty of rugged style to begin with. That style is augmented by some special concept Mopar parts such as a high-flow grille complete with flow-through Ram block letters, a la the Chevy "Flow Tie," and steel bumper with a retro-fitted Power Wagon winch. Another concept part is the intake snorkel. Dodge also dug into the existing catalog of Ram parts and added the base Tradesman's vinyl flooring for easy interior cleaning, as well as the Tradesman's rear bumper that doesn't have cut-outs for exhaust. The exhaust was then tucked away behind the bumper, giving the truck a better departure angle. Many ready-to-purchase accessories have been added to the Ram 1500 OTG, too. From the Mopar catalog comes off-road lights, rock rails, wheels and bolt-on fender flares. The utility rack, basket and tent all came from Yakima. A roof-mounted solar array along with sliding cooking areas and bed-mounted cooler all come from Dometic. A representative from Dodge also showed how the split tailgate can be used as an easily accesible place to have fold out cooking or table space. 2020-jeep-wrangler-mopar-accessories-01 View 4 Photos 2020 Jeep Wrangler Unlimited While the Ram has parts from all around the aftermarket world, the Jeep Wrangler Unlimited has been outfitted entirely with Mopar parts. And most of those parts are already available, with two exceptions. On one side of the truck, Jeep is showing off some concept mesh covers for its tube-doors. The idea behind them is that they still allow for plenty of air flow, but help keep shrubbery, mud clods and other things from getting in. They're also simple to install or remove, since the slide on and zip up.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.