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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2021 Ford F-150 Raptor vs. 2021 Ram 1500 TRX | How they compare on paper

Yep, the F-150 Raptor is back, though you'd be forgiven for not noticing that it ever left. Ford's off-road model is taking a few months off to accommodate the broader 2021 F-150 redesign from which it benefits. And the fine folks over at Ram took full advantage of that lull to launch the new 702-horsepower TRX, which in one big way (hint: it's the engine) stands at the top of the performance pickup heap. Ford says that's all going to change in 2022, but for now, the Raptor returns with a familiar 3.5-liter EcoBoost V6 (albeit with an unspecified power figure) along with several other revisions to Ford's tried-and-true formula. The 2020 Raptor was already a worthy adversary to the beefy Ram despite the latter's definitive power advantage, so how has that picture evolved for 2021? Let's take a look.    Powertrain This is a big question mark for the Ford right now, but it seems reasonable to expect a bit more than the outgoing model's 450 horsepower and 510 pound-feet of torque. The TRX's Hellcat-sourced powerplant needs no introduction. Its 702 horsepower will easily eclipse whatever Ford has planned for its 3.5-liter twin-turbo V6, even if the V6 has more grunt than it did before, but that's OK. It's not the base-model Raptor's job to dethrone the TRX in straight-line speed; that honor will go to the 2022 Raptor R. We also don't know what the Raptor's fuel economy will be like, but we suspect it will be better than the TRX's, if only slightly.  Both these trucks come with four-wheel-drive standard, and they both have a number of drive modes that alter the powertrain’s characteristics depending on the terrain. Baja mode transforms the trucks into the desert runners that they both are at heart, but theyÂ’re plenty capable of crawling around rocks, too. We wonÂ’t know for certain which is best at specific tasks until we can get them both on (or off) equal ground. Suspension / off-roading capability And the ground is where things narrow significantly, both on- and off-paper. The specs are freakishly similar when we compare ground clearance, approach/departure angles and water fording, but the Raptor's leapfrog here is clearly evident. Both trucks utilize a coil-sprung rear suspension now, with Ford having abandoned the Raptor's previous leaf-spring setup with the redesign.  The two use different shocks to handle 100-mph-plus desert running.

Certain Chrysler owners eligible for buyback program

Certain car owners whose Chrysler vehicles contain dangerous defects will soon have a way to get rid of their lemons without losing money. As part of an agreement with federal regulators, Fiat Chrysler Automobiles has agreed to buy back more than 500,000 vehicles susceptible to veering out of control without warning at above market-value prices. The deal mainly covers certain models of RAM trucks, the Dodge Dakota pickup and Dodge Durango SUV. Further, owners of more than 1.5 million Jeep Liberty and Grand Cherokees at heightened risk for lethal fires are eligible to trade in their vehicles at above market value or, alternately, get a gift certificate if they prefer to have repairs made. Chrysler has "a heavy responsibility to make sure the products they make are safe for the traveling public," said Mark Rosekind, administrator of the National Highway Traffic Safety Administration. "... Here, we are sending an unambiguous signal to industry that if you skirt the laws or violate the law, or don't live up to the responsibility that consumers expect, we are going to penalize you." The buy-back and trade-in options for motorists come as part of an unprecedented penalty NHTSA slapped against Chrysler for violating federal motor-vehicle safety laws. Chrysler will pay a $105 million fine, the highest ever levied by the regulatory agency. In addition to the buy-backs, Chrysler also agreed to an independent monitor for three years. Investigators had outlined problems in the company's conduct in 23 recalls that affected more than 11 million defect vehicles. As part of a consent-order agreement, Chrysler acknowledged it did not notify vehicle owners of recalls in an effective manner and did not notify NHTSA of safety problems. Though those recalls affected millions of drivers, the buy-back and trade-in options are only for a small portion of the vehicles involved. Because Chrysler struggled to fix the problem and no repair was apparent, Rosekind said the buy-backs are reserved "for customers who didn't have a remedy." Buy-backs are for trucks and SUVs affected by three recalls that occurred in 2013 (recalls 13V-038, 13V-527 and 13V-529), that addressed a rear-axle pinion nut that could come loose and cause a loss of vehicle control. Those recalls covered 579,228 vehicles, including 2009-2012 Ram 1500, 2500, 3500, 4500 and 5500 trucks, 2009-2012 Dodge Dakotas, 2009 Chrysler Aspen and the 2009 Dodge Durango.