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2019 Ram 2500, 3500 Heavy Duty get the Lone Star treatment

Just like with most other pickup trucks, the 2019 Ram 2500 Heavy Duty and 3500 Heavy Duty models are getting a Texas-only special edition. It's called Lone Star, like its 1500 counterpart, and it's a midlevel trim roughly analogous to the Big Horn available in the rest of the country. What distinguishes it as a Lone Star are standard chrome door handles, bumpers and grille surround. The dead giveaway, though, will be the Lone Star badges that dot the exterior. The truck also gets some towing goodies such as a standard Class V tow hitch, electronic trailer brake controller and power trailer mirrors. Inside, buyers can choose from four color combinations including black and gray, black and brown, black and beige, and all-black with either bench or bucket front seats. There's also the option to have a door over the passenger side dash cubbie, and that door will feature the Lone Star badge. The Lone Star trim is available in just about any 2500 or 3500 configuration you desire. Regular, Crew and Mega Cabs are all available, as are both standard and long beds. The 6.4-liter gas engine is standard with the midrange Cummins diesel an option on the 2500, and the high-output Cummins diesel with its 1,000 pound-feet of torque an additional option on the 3500. Four-wheel drive and two-wheel drive are both available. The Lone Star Ram Heavy Duty models will go on sale in Texas during the second quarter of this year. The 2500 starts at $39,340 with destination, and the 3500 starts at $40,790. That's a price increase of about $4,000 over the base models.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.