2018 Ram 5500 on 2040-cars

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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2013 North American Car and Truck/Utility of the Year finalists announced [w/poll]

2012 is almost in the books and automakers are spending December gearing up for the 2013 auto show season, which tips off next month at the Detroit Auto Show. Traditionally, the latter opens up with the announcement of the North American Car and Truck/Utility of the Year awards, and this year figures to be no different.
But up until this moment, we didn't know which six vehicles would be parked ahead of the stage as finalists, with executives and engineers waiting for the winners to be disclosed. Whittled down from October's "short list" of nominees (11 cars and 10 truck/utility vehicles), the finalists are as follows:
2013 North American Car of the Year:

2020 Ram 1500 4x4 Suspension Deep Dive

What is taking everyone so long? That’s what I continually ask myself each time yet another all-new full-size pickup comes out with leaf spring rear suspension. Meanwhile, this 2020 Ram 1500 pickup represents a dozen years since coil spring rear suspension debuted when its prior generation was still being called a Dodge Ram 1500. Ford, Chevrolet, Toyota and Nissan introduced full redesigns of their pickups well after Ram proved that coil springs were the way to go, and yet leaf springs persist with the competition. IÂ’m not just popping off, here. In the 1990s I used to specialize in pickup truck suspension tuning for the Toyota Technical Center. Leaf springs are crude and loaded with compromises, but thatÂ’s all that truck design engineers ever gave us to work with. I was instantly all-in on RamÂ’s move to rear coils after the first few miles of driving a 2009 Ram 1500 pickup. Empty-bed ride comfort and handling were on another level, but it could still tow and haul. In fact, towing stability proved to be frankly incredible on the normally-treacherous downhill leg of my winding tow test grade. I fully expected everyone would copy it immediately. But they didnÂ’t. Others may have doubted the payload aspects. Ram never did. It soon doubled down and put coils under the back of its 2014 2500-series trucks. IÂ’ve developed other theories that seek to explain why no one followed their lead, but theyÂ’re not worth dredging up because I think the dominoes will soon begin to fall. Spy photos suggest that the next Toyota Tundra will switch to coils, and there are rumors that the Ford Raptor is going that way. ThatÂ’s not much of a stretch because the Ranger Raptor (only available outside the U.S.) already has coil spring rear suspension. WhatÂ’s the big deal? LetÂ’s take a look at the underside of a 2020 Ram 1500 Laramie 4x4, the second iteration of the Ram 1500 to employ coil spring rear suspension.   As it has for some time, the front end of the Ram 1500 rides on double wishbone suspension. The truck employs a high-mount upper wishbone (yellow arrow) that positions the upper ball joint up behind the tire sidewall instead of inside the wheelÂ’s barrel. This layout offers improved steering geometry and reduced stress in the upper ball joint, the upper control arm and its mounting points.   Coil-over spring/shock assemblies (green) come standard on all 2019+ (fifth-generation) Ram 1500 pickups whether they have four-wheel drive or not.