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Chrysler banks $507 million in Q2, trims 2013 earnings forecast

Chrysler has some good news and some bad news. First, profits were up 16 percent over the second quarter of 2012, bringing the Auburn Hills, Michigan-based manufacturer $507 million on the back of strong demand for trucks and SUVs (a recurring theme this quarter, particularly in the US). Q2 revenue was up as well, from $16.8 billion in 2012 to $18 billion in 2013. The bad news is that the Pentastar's overall earnings forecast for net income in 2013 has been trimmed from $2.2 billion to between $1.7 and $2.2 billion, according to Automotive News.
In addition to the adjusted net income forecast, Chrysler tweaked its operating profit from $3.8 billion to between $3.3 and $3.8 billion. This has gone largely unexplained by Chrysler, perhaps hoping the news of a three-percent increase in its transaction prices for Q2 will allow it to sweep this adjustment under the rug.
The star of the show for Chrysler has been its US sales, which saw a 10-percent jump, both bettering the industry average of eight percent and improving over the same stretch of 2012. As with the increase in transaction prices, Chrysler has the new Ram pickup and Jeep Grand Cherokee to thank. Perhaps most worrying from this report, though, is that every brand in the automaker's stable saw an increase in sales... except for the Chrysler brand itself.

Ram 1500 TRX too tame for you? Hennessey cranks its Hemi V8 to 1,012 horsepower

Ram captured the top spot on the horsepower podium when it released the Hellcat-powered 1500 TRX in 2020. The truck's 702-horsepower output places it comfortably ahead of the Ford F-150 Raptor, at least for now, but American tuner Hennessey saw plenty of room for improvement. It added over 300 horses to the TRX's cavalry. Hennessey is a master in V8-ology, so it was only a matter of time before it injected more power into the TRX. It announced two models named Mammoth 900 and Mammoth 1000, respectively, and each number vaguely corresponds to the V8's new output. The 900's 6.2-liter produces 912 horsepower and 873 pound-feet of torque, increases of 210 and 223, respectively, compared to the standard TRX. Hennessey achieved these figures by upgrading the supercharger pulleys and making relatively basic changes to the intake and exhaust systems. Stepping up to the 1000 unlocks 1,012 horsepower and 969 pound-feet of torque, numbers that give the 6,300-plus-pound truck the uncanny ability to reach 60 mph from a stop in 3.2 seconds. It flies through the quarter mile in 11.4 seconds at 120 mph. Building a pickup with supercar-like acceleration required installing a bigger, 2.65-liter supercharger, adding high-flow fuel injectors, and recalibrating the ECU. Intake and exhaust modifications are on the menu, too. Surprisingly, it doesn't sound like Hennessey made significant internal changes to the engine or to the transmission, which suggests the standard components can handle a massive amount of power. Context is useful here. Released in 2013, the fifth and final generation of the Dodge-turned-SRT-turned-Dodge again Viper took 3.3 seconds to sprint from zero to 60 mph, and it logged an 11.5-second quarter-mile time. Previewed in a computer-generated sketch, the Mammoth 1000 (shown above) also receives 20-inch wheels wrapped by 35-inch off-road tires, a 2.5-inch suspension lift, custom bumpers on both ends, extra LEDs up front, electronic fold-out steps, plus an array of model-specific emblems. Inside, Hennessey added a numbered plaque. 200 units of the Mammoth 1000 will be available for the 2021 model year, and pricing starts at $135,350 including the cost of the donor truck (which carries a base price of $71,790) and a warranty valid for two years or 24,000 miles. Put another way, you get 30.6% more power than stock for about 40% more money.

Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.