2021 Ram 3500 Big Horn on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Chrysler recalls 2013 Ram pickups, 2014 Jeep Grand Cherokee

Chrysler's spate of successful products is about to be marred by a trio of recalls. The Pentastar is recalling 51,477 Ram trucks and Jeep SUVs. According to the National Highway Traffic Safety Administration, there have been no reported accidents, injuries or deaths related to the affected vehicles.
The largest action covers the Ram 1500, which is seeing 45,961 trucks being recalled. Models built between June 26, 2012 and February 5, 2013 are being recalled due to a potential software issue in the electronic stability control. Apparently, the system can be randomly deactivated upon vehicle startup.
Chrysler is also recalling 4,458 2014 Jeep Grand Cherokee models. Covering everything but the SRT models, the potentially defective SUVs were built between January 14 and March 20, 2013. This recall focuses on "premium headlights," which means cars equipped with LED running lights. During the switch from the bright daytime running lamp setting to the low-intensity parking light setting, an electrical spike can cause one of the Jeep's computers to go into a safe mode, turning off the LEDs. This violates Federal Motor Vehicle Safety Standards.

2019 Ram 1500 Sport trim is exclusive to Canada, can be replicated in America

Ram already revealed one region-exclusive 2019 Ram 1500 pickup in the form of the Lone Star trim for Texas. It's basically a Big Horn with fancy badges. But that's not the only one, as it has introduced a Sport trim that will only be available in Canada. Just like the Lone Star, the Sport has an analogue buried among the many trims and options for American-market Rams. But before we get into how U.S. buyers can re-create the Sport, let's take a look at what makes the Sport ... sporty? It's only available with a 5.7-liter V8 making the standard 395 horsepower and 410 pound-feet of torque. Both two- and four-wheel drive are available as are quad and crew cabs. The exterior features standard LED lights, a body-color grille and other body-color trim, along with a number of black bits of trim including badges. The standard wheels are 20-inch units, while black and silver 22-inch wheels are optional. Also optional is the more aggressive Sport hood. The interior is all black with either cloth and premium vinyl seats or optional leather. It also has diamond-plate steel pattern trim from the Rebel, plus a Sport badge on the dash. Now, the trim looks quite nice, and it's easily re-created in America. To get the same features such as the LED lights, simply choose the Laramie trim level. It can be equipped with the Sport Appearance package which includes everything you see on the body, including the aggressive hood. The one difference is the lack of black badging. The same 22-inch wheels are also available as an option. And, if you want to save a little bit of money with almost the same looks, you can choose a Big Horn Ram, which doesn't have the LED lights, but the Sport Appearance package is still available, along with 20-inch wheels. But if you really want those LED lights, they are an option on the Big Horn. The Big Horn also opens up the option of the V6, if you're feeling especially frugal. If you're in Canada and like the look of the Sport, it goes on sale in the second quarter of 2018. And if you're in the U.S., just spec out a Big Horn or Laramie. Related Video: