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2022 Ram 1500 Laramie now offers Front Lighting Value Package

Were Audi dealers onto something with their Semiconductor Shortage Package? A few days ago, we posted about the Ingolstadt brand's cars adorned by Monroneys featuring the aforementioned package. That line item summarized the vehicle's missing features thanks to global semiconductor woes, and how much money had been subtracted from the MSRP because of the exclusions. Now, Mopar Insiders reports that the Build & Price tool for the 2022 Ram 1500 Laramie includes a Front Lighting Value Package. Choosing the option swaps the Laramie's standard-fit LED headlights and fog lights for halogen headlights and fog lights, saving buyers $495. The image above is a side-by-side of trucks configured with the standard LEDs (left) and the halogens (right). Playing around with the configurator, it appears the change can't be ordered with the Laramie's standard 3.6-liter Pentastar V6. When attempting to add the value package, a dialogue box requires choosing one of the two optional 5.7-liter Hemi V8 engines or the 3.0-liter V6 EcoDiesel, and one of the 8HP75 eight-speed automatic transmissions fitted to those three engines. The Pentastar comes with the 850RE eight-speed auto.  Thankfully, the Front Lighting Value Package is an option; you can get all the way to the end without selecting it. Nevertheless, we're intrigued by the order constraints. Seems to us that a buyer happy with the entry-level engine might prefer to save some dosh on the headlights, as opposed to buyers spending either $2,795 for a V8 Hemi or $4,995 for the oil-burner. And that's before one considers the savings. The luxury-oriented Laramie trim sits in the lineup $9,000 above the Bighorn, $7,000 below the Limited Longhorn. Swapping the standard halogen headlights and fog lights on the Bighorn to LED units costs $995 for the Premium Lighting Group, the discount to take LEDs off the Laramie is half that. Getting aftermarket LED headlights for the Laramie would cost at least $300, and that's before the hassle of install and questions of quality. So where is the point in saving $500 for objectively worse lighting that will likely cost more to add later? As if it needed saying again: These are strange days. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Ram 2500 Power Wagon POV drive

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Ram 1500 Lone Star revealed: It's what they call 'Big Horn' in Texas

How important is Texas to the full-size truck market? Well, it gets its very own trim level. The 2019 Ram 1500 Lone Star was announced today at the Dallas Auto Show, making official what had always been assumed: that the Texas-only trim level would make its return on the latest Ram truck. If you should live in one of the other 49 states or Canada, don't feel too left out. The Lone Star is effectively just the Big Horn trim level with a different name and unique "Lone Star" badge. Officially, the feature list has it as a package exclusively available on the Big Horn. Be it Lone Star or Big Horn, the trim level exists above the Tradesman and fuel economy-focused HFE. The Ram SLT is no longer available. As the first trim level not strictly intended as a work truck, these more "civilian" oriented trims have chromed exterior trim (versus black plastic), nicer interior finishings (including a leather-wrapped wheel and cloth upholstery replacing vinyl) and a vast increase in available options. Realistically, most Ram buyers start their shopping trip at the Lone Star/Big Horn aisle. Like every 2019 Ram, the Lone Star will hit dealerships from El Paso to Beaumont in the first quarter of 2018, or within the coming months. It'll be built in Sterling Heights, Mich. Related Video: Featured Gallery 2019 Ram 1500 Lone Star News Source: Ram RAM Truck