2014 Ram 3500 Laramie on 2040-cars

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Fiat Chrysler to recall 100,000 Ram ProMaster vans over engine fire risk

Fiat Chrysler is recalling nearly 100,000 Ram ProMaster vans sold in the U.S. to address an overheating issue in fan motors. The recall is limited to vans from the 2015 through 2018 model years equipped with air conditioning. The recall affects ProMaster vans equipped with 3.0-liter diesel or 3.6-liter gasoline engines. FCA says the engine cooling fans may seize up and the circuit breaker may not protect them from overheating, presenting a heightened risk of fire. That’s despite a warning-light illumination in the vans. FCA first opened an investigation in July after the U.S. Postal Service reported incidents where the engine compartment caught fire. It says it is not aware of any injuries related to the issue despite 21 complaints of smoke or fire and 13 reports from dealers. A remedy is still under development. The recall is estimated to launch in the first quarter of 2020. Separately, FCA says itÂ’s recalling an estimated 51,788 Fiat 500 compact cars from 2012 and 2013 in the U.S. to replace faulty shift-cable bushings that may degrade over time from exposure to heat and humidity. That could cause the shift cable to separate from the transmission linkage, making the shifter inoperable. The company says itÂ’s aware of three minor accidents that could be related to the issue, but no potentially related injuries. Affected customers may notice looser shifter movement, although the instrument cluster will always indicate the correct gear selected. Service will be provided free of charge, and customers will be notified. Owners with questions can also call 800-853-1403. The Fiat 500 recall also affects an estimated 10,627 models in Canada, 3,520 in Mexico and 6,826 outside North America.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).