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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2021 Ram 1500 TRX vs. 2020 Ford F-150 Raptor | How they compare on paper

Now that the 2021 Ram 1500 TRX has debuted, it’s time to pit the off-road truck against its only true competitor: the Ford F-150 Raptor. Ford has left us in a weird spot with the Raptor, though. ItÂ’s currently in-between models, as the regular 2021 F-150 is out, but the 2021 Raptor hasnÂ’t been announced yet. Since the F-150 is moving into a totally new generation for 2021, the Raptor is bound to be much different a year (or even months) from now than it is today. Regardless, the Raptor as it stands today is still a worthy adversary for RamÂ’s new super truck. The TRX is much more expensive than the Raptor at its base level, but you can spec out a Raptor that comes close to the TRXÂ’s base price. That said, a TRX can crest $90,000. Neither of these trucks are cheap. So, letÂ’s get to the all-important specs and figures. The chart is below. WeÂ’ll note that Ford offers the Raptor in SuperCab and SuperCrew forms, but the TRX is only offered in Crew Cab size. For comparisonÂ’s sake, weÂ’ve chosen to provide figures for the SuperCrew that closely aligns with the Ram Crew Cab.   Powertrain ItÂ’s fairly obvious who has the advantage here. FCA just keeps spreading the Hellcat love around, and Ram is the latest brand to get a taste. The TRX has a whopping 252 horsepower and 140 pound-foot advantage over the Raptor. ItÂ’s also far quicker to 60 mph than the Ford. Nothing in the truck realm can touch the TRX in a straight line. Plus, the supercharged V8 produces much better noises than the F-150 Raptor and its boosted V6 is capable of.  Fuel economy for the TRX isnÂ’t out yet, but expect it to be even more horrendous than the RaptorÂ’s. If efficiency is even remotely important to you, neither of these trucks should be on your shortlist.  Both these trucks come with four-wheel-drive standard, and they both have a number of drive modes that alter the powertrainÂ’s characteristics depending on the terrain. Baja mode transforms the trucks into the desert runners that they both are at heart, but theyÂ’re plenty capable of crawling around rocks, too. We wonÂ’t know for certain which is best at specific tasks until we can get them both on (or off) equal ground. Suspension / off-roading capability The specs are freakishly similar when we compare ground clearance, approach/departure angles and water fording, but these two trucks use different strategies to get there.

2022 GMC Hummer EV No. 001 at Barrett-Jackson brings $2.5 million

This year's Barrett-Jackson auction in Scottsdale, Ariz., played host to a bunch of the first examples of hot new cars: VIN No. 001 of the 2022 GMC Hummer EV, 2022 Cadillac CT5-V Blackwing and CT4-V Blackwing, 2021 Ford Bronco, 2021 Ford Mustang Mach 1 and 2021 Ram 1500 TRX. Every single one of them sold for more than six figures, with all the proceeds of nearly $5 million going to charities, but the big winner was absolutely the Hummer with a hammer price of $2.5 million. The Bronco did nicely, too, with a selling price of $1,075,000. You can see the list of the sale prices from highest to lowest of these first examples below. GMC Hummer EV: $2,500,000 Ford Bronco: $1,075,000 Ford Mustang Mach 1: $500,000 Ram 1500 TRX Launch Edition: $410,000 Cadillac CT5-V Blackwing: $265,000 Cadillac CT4-V Blackwing: $165,000 Despite the Hummer going for $2.5 million, it wasn't the most expensive car to cross the block. That honor goes to a 1966 Shelby Cobra 427 Super Snake that was once owned by Carroll Shelby himself. It sold for $5.5 million, the same price it sold for back in 2007. Nearly as pricey as the Hummer was a restored, numbers-matching 1967 Ferrari 275 GTB/4 that went for $2,475,000. Related video: