2024 Ram 2500 Tradesman on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Chrysler recalls 2013 Ram pickups, 2014 Jeep Grand Cherokee

Chrysler's spate of successful products is about to be marred by a trio of recalls. The Pentastar is recalling 51,477 Ram trucks and Jeep SUVs. According to the National Highway Traffic Safety Administration, there have been no reported accidents, injuries or deaths related to the affected vehicles.
The largest action covers the Ram 1500, which is seeing 45,961 trucks being recalled. Models built between June 26, 2012 and February 5, 2013 are being recalled due to a potential software issue in the electronic stability control. Apparently, the system can be randomly deactivated upon vehicle startup.
Chrysler is also recalling 4,458 2014 Jeep Grand Cherokee models. Covering everything but the SRT models, the potentially defective SUVs were built between January 14 and March 20, 2013. This recall focuses on "premium headlights," which means cars equipped with LED running lights. During the switch from the bright daytime running lamp setting to the low-intensity parking light setting, an electrical spike can cause one of the Jeep's computers to go into a safe mode, turning off the LEDs. This violates Federal Motor Vehicle Safety Standards.

2020 Ram Power Wagon Review | What mud?

A 2020 Ram Power Wagon is not your typical heavy-duty pickup truck. All of them try to be the tough kid on the block, but the Power Wagon goes even further. Just the name, Power Wagon, is synonymous with a tenacious, brash, and mean attitude.  “LetÂ’s go hop in my Power Wagon,” I shout at my friend. I donÂ’t even need to add anything else to that sentence to sound braggadocios. The Ram takes care of it for me. And I do mean hop into it. One does not gracefully step in and out of a Power Wagon, because it is simply far too high off the ground. There are side steps, but they're not one of those automatically-retracting ones that forms a staircase into the cabin. Instead, I grab the A-pillar handle, yank myself onto the step, and then swivel around to fall onto the large, comfy seat.  Once inside, the tough kid mantra starts to slip, but only slightly. Ram brought all the fancy interior appointments from the 1500 over to the Heavy Duty lineup with the 2019 refresh, which means the 2500 Power Wagon also gets all the goodies. Our heavily-optioned test truck doesnÂ’t feel rugged or basic on the inside at all. ItÂ’s covered in black leather, piano black and carbon fiber-look trim, metal accents and digital screens galore. There are still some rather large ‘Power WagonÂ’ badges here and there, plus the big mechanical transfer case shifter (the only Ram HD with one), but the inside is much more luxurious than one would expect from an off-road vehicle. 2020 Ram 2500 Power Wagon View 20 Photos Taking stock of my height relative to other vehicles on the road brings the reality of the Power Wagon back into perspective. Throughout my weekend behind the wheel, there wasnÂ’t another pickup that I passed or pulled up next to at a light that was sitting taller than me. This comes as no surprise, as the Power Wagon features a 2-inch lift from its custom suspension versus other Ram Heavy Duty trucks. It also has Bilstein shocks, front and rear locking differentials and an electronically disconnecting sway bar. Armed with all that, leaving the pavement is a must. Lacking any great off-road trails or logging roads in the southeast Michigan area, I turned the Power Wagon south and aimed for dirt roads. We had just received a few big rains in the area, and some of the dirt roads around here can get egregiously bad to navigate in winter. Thankfully, I found some mud.