2022 Ram 1500 Warlock on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Sunday Drive: Performance comes in many shapes and sizes

The Chevrolet Corvette has always stood out as a bastion of reasonably priced performance, and the latest 'Vette has that in spades. And while its expected starting price of around $120,000 certainly isn't cheap, it's an undeniable deal in the supercar world – remember, this thing'll do 210 miles per hour thanks to its 755-horsepower supercharged V8 engine. And did you get a load of that massive rear wing? Team Corvette's longtime foe, the Porsche 911, is similarly hellbent on ultimate performance. And as a reminder of how long the Corvette/911 rivalry has been melting tires we present the 1990 Porsche 911 as reimagined by Singer you see below. It's beautiful, it's green, and it's packing 500 air-cooled horsepower. You don't have to burn gasoline to go fast, as proven by the second-generation Tesla Roadster, which was revealed as a surprise late last week. Elon Musk says it'll be the quickest car in the world with a 0-60 time of just 1.9 seconds. And while you may not think of a semi truck when you think speed, the Tesla Semi can do 0-60 in 5 seconds flat unloaded, or in 20 seconds with a load of 80,000 pounds. Compared to today's crop of diesel semis, that's amazing. Continuing the truck theme, we present an artists rendering of what the next-generation Ram 1500 pickup may look like. Spoiler alert: Ram's mini-semi look is giving way to something much more modern. There may even be a first-of-its-kind split tailgate at the rear. And if you don't think the Ram 1500 has anything to do with performance, we should remind you that it's one of the cheapest ways to get a tire-shredding Hemi V8 engine in America. 2019 Chevy Corvette ZR1: All hail the 755-horsepower C7 king This is the first Porsche 911 to get Singer and Williams' 500-horsepower engine Tesla Roadster surprise reveal | 'Quickest car in the world' Tesla Semi Truck revealed: Here are the key details This could be the next-generation 2019 Ram 1500 2019 Ram 1500 spotted with split tailgate