2021 Ram 1500 Big Horn Quad Cab 4x2 6'4" Box on 2040-cars

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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Idaho Ram dealer offered free elk taxidermy with purchase

A Ram and Jeep dealer in Post Falls, Idaho, was offering free elk taxidermy with the purchase of a new truck. Sadly, the promotion ended yesterday.  Now, is this type of promotion commonplace? I honestly have no idea, but it sure seems novel. Offering free taxidermy of any sort with the purchase of a new car or truck is certainly one thing, but the specificity of the elk really drives it home.  "Hi, I'm looking to buy your blue Ram 1500 Laramie and I just took down this pronghorn that I'd like to get taxidermied for free." "I'm sorry, sir, the promotion only covers elk. But about that Laramie ..." For those wondering, it does seem to be general elk hunting season in Idaho, but after a brief look at Idaho's extensive Big Game Seasons and Rules guide, there is a dizzying number of rules and regulations regarding exactly when and where one can hunt elk as well as what kind of elk one can hunt. Try reading that sentence out loud. Nevertheless, it would logically seem that free elk taxidermy could be enticing for those living in the area of Post Falls, which is in between Coeur d'Alene and Spokane, Washington, near the state border. So hey, why not? Way to get creative Findlay Chrysler Dodge Jeep Ram.  According to the advertisement, the dealer would only cover $1,500 worth of elk taxidermy. Is that enough for a quality taxidermification of your elk? Again, I'd rather not Google that. But it's nevertheless something, right? Related Video:  

Ram shows off its 2019 Heavy Duty trucks in Laramie Longhorn trim

It may not be everyone's bag (baby), but Ram's high-end Laramie Longhorn trim level has proven quite successful for the truck maker. The Southwestern-themed kit has won the Luxury Pickup Truck of Texas award three years in a row, and you know how popular fullsize pickups are in the the great state of Texas. No surprise, then, that the truck is making its debut today at the Houston Auto Show just a week after other trim levels of Ram's 2019 2500 and 3500 Heavy Duty pickup truck line were displayed in Detroit. Like other 2019 Ram HDs, the Laramie Longhorn comes standard with a 6.4-liter gasoline-fueled Hemi V8 sending 410 horsepower and 429 pound-feet of torque through an 8-speed automatic. Two diesel engines are optional, both sourced from Cummins, both displacing 6.7 liters, and both mated up with 6-speed automatic transmissions. The first step up the diesel ladder nets the buyer 370 hp and 850 lb-ft. But the big dog is the High Output inline-six-cylinder diesel with 400 horsepower and a superlative-defying 1,000 lb-ft of torque at just 1,800 rpm. What sets the Laramie Longhorn apart from lesser models are its interior furnishings. It's heavy on full-grain leather, but now boasts a new alligator skin-embossed surface over the center console, instrument panel, seats and door-panel inserts. Warm-hued satin chrome and brushed nickel trim are unique to the Longhorn, as are barn-wood accent pieces. The interior color offerings include a two-tone brown and a black and tan package. Outside, the Laramie Longhorn offers optional RV Match Walnut Brown bumpers and flares for those who want a unified towing experience. Wheels measuring 20 inches in diameter are offered in various finishes, and the badges are inspired by large belt buckles. See for yourself in the image gallery up above. If you find the style appealing, prefer to travel with your vacation home in tow, and don't mind a starting price that's sure to approach $60,000 with the base V8, Ram promises its Heavy Duty haulers will ride better than their Ford or Chevy equivalents due to their five-link coil and air-bag supported suspension systems. Plus, with a max tow rating of 35,100 pounds courtesy of the the Cummins H.O. powertrain, Ram has bragging rights as the baddest truck in town... for now. Related Video: