2014 Ram 1500 Tradesman/express on 2040-cars

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Rivian R1T faces first competitive test in Rebelle Rally

Not long ago, the Rivian R1T electric pickup engaged in a very public bit of development testing as a support vehicle for "Long Way Up" — the trip Ewan McGregor and Charlie Boorman took on Harley Davidson LiveWire electric motorcycles from Ushuaia, Argentina, to Los Angeles. Next month, the R1T enters the realm of competition testing by competing in the Rebelle Rally, the all-female navigation rally held over 10 days and 1,243 miles in the sandy, rocky hinterlands of California and Nevada. The team behind the wheel will be pilot Emme Hall and navigator Rebecca Donaghe, who won last year's Rebelle Rally driving the then-new Rolls-Royce Cullinan. This is the first year in the Rebelle's five-year history that there will be a pure electric vehicle. A Mitsubishi Outlander PHEV will be the only other entrant flying the electrified flag. To welcome the battery-electric pickup and any other electrified runner that wants to join in the future, rally organizers have arranged a battery-powered mobile charging system to be deployed along the course. It's not clear which battery and motors the Rivian will house, but the top spec would provide a 180-kWh pack, up to 750 horsepower, and a range of more than 400 miles in normal conditions. The race will help Rivian hone the pickup's off-road credentials, the brand's creative director saying, "Adventures like the Rebelle Rally are what Rivian vehicles are made for." The Rebelle isn't a timed rally, so the point isn't to beat up the R1T with marathon stints on the throttle. As a navigation rally, competitors aim acquire points by hitting certain checkpoints, making strategy key. The ability to clamber over and through whatever's in the way won't hurt, either, a technique aided by the R1T's height-adjustable suspension that provides 14 inches of ground clearance on its tiptoes. The ability to do tank turns might also come in handy. The Rivian will prove itself by placing, or teach important lessons by falling out. All of this is a necessary step for a manufacturer selling "electric adventure vehicles." There are only two classes in the Rebelle Rally, Crossover and 4x4. Crossovers can be two-wheel drive or all-wheel drive, and can have unibody construction but no low-speed transfer case. The 4x4 class is traditional off-roaders with a low-speed transfer case, ranging from the Jeep Wrangler to the Range Rover.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Chrysler banks $507 million in Q2, trims 2013 earnings forecast

Chrysler has some good news and some bad news. First, profits were up 16 percent over the second quarter of 2012, bringing the Auburn Hills, Michigan-based manufacturer $507 million on the back of strong demand for trucks and SUVs (a recurring theme this quarter, particularly in the US). Q2 revenue was up as well, from $16.8 billion in 2012 to $18 billion in 2013. The bad news is that the Pentastar's overall earnings forecast for net income in 2013 has been trimmed from $2.2 billion to between $1.7 and $2.2 billion, according to Automotive News.
In addition to the adjusted net income forecast, Chrysler tweaked its operating profit from $3.8 billion to between $3.3 and $3.8 billion. This has gone largely unexplained by Chrysler, perhaps hoping the news of a three-percent increase in its transaction prices for Q2 will allow it to sweep this adjustment under the rug.
The star of the show for Chrysler has been its US sales, which saw a 10-percent jump, both bettering the industry average of eight percent and improving over the same stretch of 2012. As with the increase in transaction prices, Chrysler has the new Ram pickup and Jeep Grand Cherokee to thank. Perhaps most worrying from this report, though, is that every brand in the automaker's stable saw an increase in sales... except for the Chrysler brand itself.