2014 Ram 1500 2wd Crew Cab 140.5" Express on 2040-cars

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The 2021 F-150 elevates Ford's bed game

The new 2021 Ford F-150 is ushering in a new era of pickup capability, but there's more to it than the introduction of the PowerBoost hybrid. While that new powertrain is certainly the truck's headlining element, the supporting electrical architecture enables a level of utility that hasn't been offered in past consumer half-tons. The true party trick is Ford's new "Pro Power Onboard" feature, which is essentially a built-in generator that provides juice for the 2021 F-150's rather robust in-bed power station. This system is available even on gasoline-engine models, but its utility is maximized with the electrified powertrain. ICE models equipped with the option max out at 2.0 kilowatts, while the PowerBoost hybrid can be had with either a 2.4- or a whopping 7.2-kilowatt inverter.  The idea here is that the F-150 can essentially stand in for a high-output portable generator. In a worksite example provided by Ford, a PowerBoost model with the 7.2-kW upgrade and a single tank of fuel could provide 32 hours of power for an 1,800-watt compound miter saw, a 1,000W circular saw, a 1,200W battery charger, a 1,200W hammer drill, and a 1,000W air compressor with hundreds of watts to spare for lighting and other accessories. But even without the Pro Power Onboard option, Ford's new bed setup enables more versatility than in previous models. The new Tailgate Work Surface option adds a flat work area with integrated rulers, recesses for pencils or small tools, and even a stand for a personal device.  Ford is neither the first to offer an auxiliary power outlet in a half-ton pickup bed, nor was Ford the first to introduce a more feature-rich tailgate. GMC's MultiPro tailgate was a major innovation on that front, and while it is geared mostly toward improving the cargo utility of the bed, it can also be customized with 12-volt power and even an accessory speaker system. The Ram 1500 is also offered with both a multi-function tailgate and AC power in the bed, though the latter option is limited to models with the RamBox cargo package.  As half-ton pickups approach levels of towing and hauling capability that begin to blur lines with heavy-duty offerings, it's clear that automakers are looking for ways to differentiate themselves without stepping on their own bigger trucks' toes. These new bed and tailgate innovations may yet be the tip of the iceberg when it comes to full-size pickup versatility. Related Video:    

2021 Ram 1500 TRX vs. 2020 Ford F-150 Raptor | How they compare on paper

Now that the 2021 Ram 1500 TRX has debuted, it’s time to pit the off-road truck against its only true competitor: the Ford F-150 Raptor. Ford has left us in a weird spot with the Raptor, though. ItÂ’s currently in-between models, as the regular 2021 F-150 is out, but the 2021 Raptor hasnÂ’t been announced yet. Since the F-150 is moving into a totally new generation for 2021, the Raptor is bound to be much different a year (or even months) from now than it is today. Regardless, the Raptor as it stands today is still a worthy adversary for RamÂ’s new super truck. The TRX is much more expensive than the Raptor at its base level, but you can spec out a Raptor that comes close to the TRXÂ’s base price. That said, a TRX can crest $90,000. Neither of these trucks are cheap. So, letÂ’s get to the all-important specs and figures. The chart is below. WeÂ’ll note that Ford offers the Raptor in SuperCab and SuperCrew forms, but the TRX is only offered in Crew Cab size. For comparisonÂ’s sake, weÂ’ve chosen to provide figures for the SuperCrew that closely aligns with the Ram Crew Cab.   Powertrain ItÂ’s fairly obvious who has the advantage here. FCA just keeps spreading the Hellcat love around, and Ram is the latest brand to get a taste. The TRX has a whopping 252 horsepower and 140 pound-foot advantage over the Raptor. ItÂ’s also far quicker to 60 mph than the Ford. Nothing in the truck realm can touch the TRX in a straight line. Plus, the supercharged V8 produces much better noises than the F-150 Raptor and its boosted V6 is capable of.  Fuel economy for the TRX isnÂ’t out yet, but expect it to be even more horrendous than the RaptorÂ’s. If efficiency is even remotely important to you, neither of these trucks should be on your shortlist.  Both these trucks come with four-wheel-drive standard, and they both have a number of drive modes that alter the powertrainÂ’s characteristics depending on the terrain. Baja mode transforms the trucks into the desert runners that they both are at heart, but theyÂ’re plenty capable of crawling around rocks, too. We wonÂ’t know for certain which is best at specific tasks until we can get them both on (or off) equal ground. Suspension / off-roading capability The specs are freakishly similar when we compare ground clearance, approach/departure angles and water fording, but these two trucks use different strategies to get there.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.