2012 Ram 1500 Slt on 2040-cars

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2019 Ram 2500 Heavy Duty starts at just over $35,000

Pricing has been announced for the 2019 Ram Heavy Duty models, and they are barely more expensive than the old models. The 2019 Ram 2500 starts at $35,090, just $350 more than the outgoing version. The base 3500 model starts at $36,540, which is only $400 more than before. The chassis cab version starts at $36,445. This pricing keeps the new Ram close to the price of the current price leader, the Ford F-250, which starts at $34,745. Both 2500 and 3500 models come in at less than the current Chevy Silverado 2500HD's base price of $39,095. These prices will get you a Ram Heavy Duty with the standard 410-horsepower 6.4-liter gas-powered V8. For the entry-level Cummins diesel engine with 370 horsepower and 850 pound-feet of torque, you'll need to add $9,100. The high-output Cummins engine with 400 horsepower and 1,000 pound-feet of torque is naturally even more expensive at $11,795. Now we also know that full-size trucks can get pretty expensive, and the Ram Heavy Duty is no exception. The most expensive starting price is for the Ram 3500 Limited with the Mega Cab and four-wheel-drive, at $67,050. Adding the high-output Cummins engine would bring that to $78,845. We don't know what options will be available, but we wouldn't be surprised if that particular truck could crest $80,000 with a few extras. Related Video:

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Range-extended electric Ram 1500 coming in 2024

Ram is making a big deal about the full-electric Ram 1500 coming in 2024, as well it should. It will be a major competitor to the Ford F-150 Lightning and Chevy Silverado EV, and it will have an interesting development process with input from Ram fans. An all-electric model would generally be big enough product news, but it's getting an interesting addition: a range-extender model. We learned this in an interview with Ram CEO Mike Koval Jr. He noted that it will be a part of Ram trying to respond to customer interests and concerns, as well as offering more than expected. He didn't go into detail about the powertrain, but it will launch alongside the electric model in 2024. It sounded as though it will be based on the electric truck, but with some sort of gasoline engine to provide power. It's not clear if it would be a pure series hybrid a la BMW i3, or if the engine would engage the wheels to provide some propulsion. We think there's one big area where this powertrain makes sense: towing. While capable of towing huge amounts, electric vehicles tend to lose a drastic amount of range when towing. And especially with an underdeveloped charging network, it would make towing any distance frustrating — and a big issue, when towing is a big reason for owning a large truck. Introducing an internal combustion engine for occasional towing would mean that a Ram buyer could have a much more efficient experience, and still have full EV capability when not towing. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.