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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

VW, Mobileye to bring new automated tech to series production

Volkswagen will bring new automated driving technologies to series production as it deepens its partnership with Mobileye in automotive driving technologies, Europe's biggest carmaker said on Wednesday. Israeli automotive tech company Mobileye will provide driving assistance software based on its SuperVision and Chauffeur platforms to VW's luxury brands such as Audi, Bentley, Lamborghini and Porsche. The technologies, which later will be integrated by VW's software unit Cariad, include assistance systems for highway and urban driving, such as automated overtaking on multilane highways, automatic stopping at red lights and stop signs, and support in intersections and roundabouts. "New automated driving functions will significantly boost convenience and safety," VW Chief Executive Oliver Blume said. Mobileye is also set to supply further automated driving software to Volkswagen's commercial vehicles unit. In future, the German carmaker aims to rely on its own complete in-house software system. (Reporting by Christoph Steitz, writing by Andrey Sychev, Editing by Miranda Murray and Madeline Chambers)

Porsche sells 919 Hybrid mockup for $100k on eBay

Want to spend $100k on a new Porsche? Your local dealership will gladly sell you a new 911, Panamera, or Cayenne in the right trim level and spec, with all the right boxes ticked. But one buyer in Singapore recently spent that on a Porsche he (or she) couldn't even drive. The non-functional vehicle in question was a full-scale replica of the 919 Hybrid – just like the ones that just took a one-two finish at the 24 Hours of Le Mans. Only this one was based on the 2014 spec that brought Porsche back to the forefront of endurance sportscar racing. Oh, and it has no running gear - electric or conventional. Porsche made a baker's dozen of these replicas to serve as showpieces and development models where a fully functional example wouldn't be needed. They're seldom sold, but Porsche Asia Pacific was given the green light to auction one off. Proceeds went towards charities helping disadvantaged children and the disabled. The fortunate collector ended up paying precisely $106,100 – that's in US dollars, not Singapore's – on eBay for the opportunity to put an all but completely authentic 919 Hybrid in his garage. Said collector won't be able to drive it, of course, but unless he was put through the kind of training that Mark Webber and Nico Hulkenberg have been, we doubt it'd be of much use anyway. And that's assuming Porsche were ever convinced to part with one of its high-tech, all conquering prototypes, which it likely won't for many years to come.