2015 Porsche Panamera 4 on 2040-cars

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Felicity Ace sinks with thousands of VWs, Porsches, Lamborghinis

The stricken ship Felicity Ace sank overnight after a week of salvage efforts ultimately proved unsuccessful. The ship, which was carrying up to 4,000 VW Group cars, went to the bottom unexpectedly while a salvage team was attempting to tow it to shore, Bloomberg reports.  "Initial reports from the local salvage team state that the vessel had sunk at around 9AM local time having suffered a list to starboard," Mitsui O.S.K. Lines transportation company (MOL), which owns the Felicity Ace, said in a statement released early Tuesday.    "The last vessel position was around 220nm off the Azores," MOL said. "The salvage crafts will remain around the area to monitor the situation. Further information will be provided as it becomes available." The ship sank after being battered by waves and listing 45 degrees to starboard, the ship’s operator said. “The weather was pretty rough out there,” Pat Adamson, a spokesperson for MOL Ship Management (Singapore), a unit of Mitsui OSK Lines Ltd., said by phone. “And then she sank, which was a surprise.” VW, Porsche, Audi, Bentley and Lamborghini-branded models were aboard the ship, which was headed to Rhode Island from GermanyÂ’s Emden port when the fire broke out on Feb. 16.  Rough seas and ongoing fires fueled by the lithium-ion batteries of EVs onboard delayed the ship's salvage and recovery operations for the better part of a week. While the likelihood of salvaging the smoke and potentially fire- and water-damaged vehicles from Felicity Ace's hold was slim to none, some had held out hope that their special-ordered vehicles might survive the mishap.  The Panama-flagged Felicity Ace was safely evacuated of its 22 crew members by the Portuguese navy after a fire started in its hold more than a week ago. The ship can carry up to 4,000 cars. European carmakers declined to discuss how many vehicles and what models were on board, but it appears to have been transporting approximately 2,500 cars, including roughly 1,100 Porsches and an undetermined number of Volkswagens.  The cars aboard were on order. Porsche customers in the United States were being contacted by their dealers, the company said. “We are already working to replace every car affected by this incident and the first new cars will be built soon,” Angus Fitton, vice president of PR at Porsche Cars North America, Inc., told The Associated Press in an email. The ship sank in water nearly 10,000 feet deep, the Portuguese Navy said.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

2017 Porsche Panamera Turbo First Drive

The Porsche Panamera didn't need much improving. Okay, the humpback design was short of pretty, and people really liked complaining about the Spine of Many Buttons down the center console. But once you sat down in one (and could no longer see the shape) then set the chassis how you wanted it, the nitpicking stopped. Now back for round two, the Panamera has been visited with improvement in almost every area. We'll start with the styling. The 2017 design doesn't stray too far from the original's, but a handful of small changes come together to execute the stretched-911 look the car has always been going for – the rear roofline and side glass opening now mirror the sports car's. The back seat is no longer designed to fit a certain six-foot-six CEO, so the roof has been dropped slightly, although Porsche claims the seat cushion has been lowered by the same amount, making for a net-zero headroom change. The 2017 car's more pronounced shoulders, rear glass that reaches back farther, and a greater taper toward the rear bring it all together. There was less change in front – it's hard to tell a difference between the parts ahead of the windshield on this car and the face-lifted first generation at a glance; that's fine by us. If you liked the first Panamera's design, you'll like this one. And if you didn't, well, you probably still will. And anyone who liked how the last one drove will be into the second-gen car. The original felt tight, composed, and amazingly Porsche-like, more so than the Cayenne SUV that busted out of the company's mold before it. Porsche used its usual combination of technology and deft chassis tuning to make the first Panamera something more than a sporty sedan with a hatch on the back, and all of that carries over to this new one; the car is about the same size, with a slightly longer wheelbase, but it feels even smaller around you, which is mostly down to the many sophisticated chassis systems. They're too numerous to even list here, but you can read our tech backgrounder story for more details on what makes the car tick. We'll focus instead on how it drives. Although it has been changed, the steering manages to extend a through line from the last Panamera. The rack switches from hydraulic to electric assist, but the weight and feedback are similar to what the old car provided, at least in Normal mode.