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Watch Porsche legend Jeff Zwart frolic in the snow in his 356

Racing driver Jeff Zwart picked up a 1953 Porsche 356 Pre A to use as a historical prop in a Cayenne commercial, then decided to keep it when the filming was done. Then, explaining to filmmaker Will Roegge that his vintage toy does really well in slippery conditions, Zwart throws it around in the Colorado snow - on pencil-thin studded tires on 16-inch wheels - to prove the point.
Don't expect roostertails in this winter wonderland video, however; with just about 60 horsepower at sea level, gumption drops to about 40 hp when playing at 9,000 mountainous feet. But that's still plenty to work as a testament to the phrase, "If you've got it, flaunt it," and you can watch it below.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche updates Macan range to match new GTS

Porsche just rolled out the new Macan GTS, packing a number of enhancements and updates. But while some of those revisions remain limited to that specific model, others are being shared across the Macan range. Chief among the updates to the Macan is the new Porsche Communication System, which was introduced on the latest 911 variants, then on the Macan GTS, and now on the rest of the small crossover lineup. The system centers around a seven-inch touchscreen display and integrates onboard wifi, Bluetooth and smartphone connectivity, and a new 3D navigation interface. The revised Macan can also be had with full dynamic LED headlights instead of the bi-xenon units. Finally, Porsche is also offering some new accessories for the Macan Turbo, including new interior and exterior packages, as pictured in the gallery above. There are new 21-inch wheels, trim pieces, and smoked rear lights for the outside, and Alcantara trim and other special touches for the cabin as well. The updates and packages are being rolled out initially in Porsche's home market, but should be arriving Stateside as well in due course. Exclusive exterior and interior packages for the Macan Turbo More functionality and individuality for the Porsche Macan Stuttgart. Porsche is significantly upgrading the Macan. To coincide with the world premiere of the Macan GTS at the Tokyo Motor Show 2015, the new model year of the compact SUV is also receiving enhanced infotainment and comfort features. The new Porsche Communication Management (PCM) now comes in the Macan as well. Just a short while ago, the system celebrated its debut in the 911. Highlights are real-time route navigation, simplified operation and an integrated Wi-Fi hotspot. Porsche is also offering new full-LED headlights as an option for all models of the sporty SUV. Greater comfort and functionality are augmented by a bonus in sportiness. A re-engineered steering controller provides a more direct handling experience and improved contact with the road. Extended exterior and interior packages are available as options exclusively for the Macan Turbo. Now customers can introduce even more individual styling to their vehicle. The new PCM generation: easier operation and improved connectivity The centrepiece of the infotainment system that comes as standard in all Macan models is the new, high-resolution seven-inch touchscreen. The redesigned user interface employs intuitive operation, similar to that of a smartphone.