2023 Porsche Macan on 2040-cars

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Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche reveals first Macan driving and manufacturing footage

One of the more anticipated offerings of the upcoming year, Porsche's sporty baby Cayenne, the 2015 Macan, has already earned nods of approval from a number of Autoblog staffers. We named it one of the top five debuts at last month's LA Auto Show, citing its 400-horsepower turbocharged engine and other sporty bits as good reasons to get excited about Stuttgart's latest.
And while our first test may be many months away, we're keeping our ears to the ground for any information on Porsche's compact crossover. We're especially keen on stuff like this - our first look at the new model in motion and undergoing assembly at its Leipzig plant. Both are shorter videos, and while there's little of the glorious engine noise we've already been teased with, the videos do offer a great look at the handsome Macan on the road, as well as glimpse at Porsche's state-of-the-art manufacturing operations.
Scope out the videos below and let us know what you think.