2021 Porsche Macan S Awd on 2040-cars

Auto blog

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Porsche drops factory FIA GTE Pro racing program for 2016

Porsche has a wide-ranging motorsports program in store for next season, but it won't defend its title in the GTE Pro class of the FIA World Endurance Championship. This according to the road-map it laid out over the weekend at its Night of Champions year-end gala in Weissach. The German automaker enjoyed a massively successful racing season this year. With the 919 Hybrid, it took top honors for both drivers and manufacturers, winning the 24 Hours of Le Mans outright along with five additional races on the eight-round calendar to take both the drivers' and manufacturers' titles. With the 911 RSR, it also won the World Endurance Cup for GT Drivers and for Manufacturers, locking out the bragging rights in the GTE Pro category. Rather than return to defend its two GTE Pro titles, Porsche's GT racing department is essentially taking the year off. Reigning champion Richard Lietz and teammate Michael Christensen will have the opportunity to defend his title, but instead of a GTE Pro ride, they will drive for the Proton Dempsey team in the GTE Am category. They'll be joined at Le Mans by Wolf Henzler and at select points by Patrick Dempsey. That'll still put them in contention for the World Endurance Cup for GT Drivers, but without a works entry from the factory, Porsche will be out of the running for the GT manufacturers' title. The reason behind the rearrangement of its WEC GT program, according to Autosport, is to allow Porsche to focus on development of the next generation of sports racers. It's been the better part of three years since Porsche introduced the current 911 RSR, and though its performance in this year's championship clearly shows that it remains competitive, the thorough trouncing it received at Le Mans from the likes of the Corvette C7.R, Ferrari 458 Italia GT2, and Aston Martin V8 Vantage GTE show that it's not invincible. The all-new model is expected to be based on the latest generation of turbocharged 911s, to replace the current RSR. Over on this side of the Atlantic, Porsche still intends to defend its title in the GT class of the IMSA SportsCar Championship, where the Porsche North America team will field two 911 RSRs. One will be driven by defending champion Patrick Pilet and reigning Le Mans winner Nick Tandy (joined in the longer races by former McLaren factory driver Kevin Estre).

Porsche stalls on Ferrari 458 rival

A few years ago, reports surfaced that Porsche was planning a new supercar. But the latest intel suggests that the plan has been put indefinitely on the back burner.
The project alternately referred to as 960 or 988 was put forth by CEO Matthias Müller shortly after he assumed control of the German automaker. It called for a mid-engined V8 supercar to slot in between the 911 and the 918 Spyder to take on the likes of the Ferrari 458 Italia, McLaren 650S and sister-company Lamborghini's Gallardo and subsequent Huracán.
Now three years since the idea was first mooted, the vehicle has yet to materialize. According to Autocar, Porsche is putting a greater emphasis on refreshing its existing lineup. Which is probably just as well, because the mid-engined supercar would have a heck of a challenge on its hands to differentiate itself in terms of performance from the 911 GT3 and 911 Turbo, which already give the 458 and company a run for their money.