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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

VW rearranges leadership as brand focuses on electrification

The Volkswagen overhaul continues into next year with a raft of new executive appointments that CEO Mattias Muller says will enable "Faster decision-making and more efficient action." One of the headline moves is Porsche head of design Michael Mauer taking over VW Group design, succeeding Walter de Silva who retired in early November after running the Group's styling bureau since 2007. Among the sheetmetal on Mauer's resume are the Mercedes SLK and SL from the late nineties, the 2007 Porsche Cayenne, the Panamera, and, most recently, the 918 Spyder. He will retain his current role at Porsche in addition to the new responsibilities. Here's hoping some of the excitement seen in the 918 filters its way down to VW's recently mundane offerings. Dr. Ulrich Eichhorn was head of Group R&D from 2000 to 2003, then went to Bentley, then left the company for the German Association of the Automotive Industry in 2012. He has been lured back to his old role in charge of Group R&D, taking over the shoes recently worn by Dr. Ulrich Hackenberg, who resigned in early December while still suspended over his involvement in the diesel emissions fiasco. Ralf-Gerhard Willner takes over Group Product and Modular Toolkit Strategy, after leading development vehicle concept divisions at Audi and VW, and being technical director at Italdesign Giugiaro. He will play a huge role as VW evolves and expands its current platform strategy to include purpose-built electric cars and flat batteries. All those bottoms will be in chairs in Q1 of next year. The number of department heads that report directly to Muller has also been cut, giving Muller more time to focus on "overarching issues of the future." VW says that primary among them will be technology issues from EVs to digital integration. Back in October the company hired Thomas Sedran away from Opel as a lead strategist, his job being to figure out how each of those technical departments and the Group's brands navigate the marketplace and those "issues" from now until 2025. The press release below has more. Related Video: Volkswagen Group continues structural and staff realignment- Functions in CEO's area of responsibility reorganized- Muller: "Faster decision-making and more efficient action"Wolfsburg, 17 December 2015 - The Volkswagen Group is becoming more streamlined and speeding up its internal decision-making process. To that end, functions in the area of responsibility headed by CEO Matthias Muller are being restructured.

Porsche 960 could come with quad-turbo flat-eight engine

Getting a bead on the target that is the so-called Porsche 960 is not easy, as the target keeps moving. First labeled the 960, then the 961, and now back to being called the 960, it is Porsche's take on a supercar specifically aimed at Ferrari - the latest report in Automobile says that Porsche's internal moniker for it is "FeFi," which stands for "Ferrari Fighter." Because it is expected to cost as much as the top-tier V12 Ferrari, Porsche wants the engine solution to justify the price tag. That means, according to author Georg Kacher, a 3.9-liter, quad-turbo flat-eight engine with 650 horsepower.
Last summer, the engine was mooted to be a twin-turbo flat six. A few months later, the rumor was that it would use the 4.6-liter V8 from the 918 and have about 570 horsepower. This new mid-engine configuration would be quite the leap, giving the 960 more power than the 918 Spyder (pictured) and 911 GT2 RS, and utilize other tech features like four adjustable camshafts and "a complex multistage intake manifold." In this scenario, power would be run through a seven-speed dual-clutch transmission and all-wheel drive.
Build materials are still slated to be a hodgepodge of materials including aluminum, steel, carbon fiber, titanium and magnesium. The boosted flat-eight, all-wheel drive and a 3,000-pound weight could get the 960 from zero to 60 miles per hour in just 2.5 seconds. Since it is looking squarely at Ferrari, the idea that the 960 will be a "four-door coupe" can probably be put to rest. For now.