2011 Porsche Cayman on 2040-cars

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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Will the Mission E be the world's first must-have EV?

The Porsche Mission E concept was recently green-lit for production and has a tentative production date just before the end of the decade. With the recent onslaught of all-electric technology, the question remains: Which automaker will release the first must have all-electric EV? Tesla has clearly gained experience in testing the worldwide appetite for luxury, six-figure EVs, having sold its 100,000th vehicle in just three years and six months. But it remains to be seen if automakers can truly manufacture the ultimate green driving machine. Audi has shown its R8 e-tron but acknowledged that it will be produced in only limited quantities. On the other end of the spectrum, vehicles like the Chevy Bolt and BMW i8 are being produced for mass consumption, but will they satisfy the enthusiast who is looking for more than a commuter car? Tesla's Model S has certainly raised eyebrows and collected accolades with "ludicrous" level straight-line performance, but how well will the vehicle stand up to long-term ownership for enthusiasts? Porsche has dismissed any notions of autonomous driving in its vehicles, suggesting that it will try to stay close to its high-performance roots. This would seem to suggest that despite all the forecasted performance cred of the Mission E – 582 horsepower, 0–60 in 3.5 seconds, and a 310-mile range – potential buyers may not be getting the latest and greatest in gee-whiz-bang autonomous technology. And while Porsche has offered that future iterations of its 911 and 718 may in fact use hybrid-assisted drivetrains, the execution of a true, mass-produced, all-electric sports sedan remains to be seen. One thing is for certain, unlike start-ups like Tesla, the larger, more established manufacturers have larger budgets and more time to invest in R&D. Consumers have raised expectations from the more mature automakers in terms of reliability and the overall finish of their products. The arrival of the Mission E production car may introduce us to electric sports sedans that emphasize performance over efficiency while still eliminating its carbon footprint. Related Video: Porsche Electric porsche mission e porsche mission e concept open road

'Faster. Farther.' dives into the history of Porsche racing tech

No doubt, Porsche has produced some of the best endurance racecars around, such as the turbocharged, slant-nose 935 of the 1970s and the ground-effects-enhanced 956 and 962 of the 1980s. But the company's most famous racecar, its first overall winner at the 24 Hours of Le Mans, was the 917.
The 917 embodied many of Porsche's technological achievements up to that point, such as the company's first 12- and 16-cylinder engines (the flat-16 was never used in competition), fiberglass bodies that implemented early aerodynamic practices and the use of new, exotic materials, such as magnesium and titanium.
The racecar was commissioned by the head of Porsche Motorsports, Ferdinand Piëch, to win overall at the 24 Hours of Le Mans in 1970, after he realized a loophole in the rules that allowed cars to compete with engines up to five liters in the Sport category if they were also production models. Piëch saw opportunity: the top prototype class was restricted to three liters; the production minimum to compete in Sport was 25 cars. And so, with much effort, Porsche assembled 25 "production" 4.5-liter 917s and had them parked in a neat line for the race inspectors to verify their legitimacy. It didn't take long before people realized the new Porsches were much faster than the prototype racers, with a top speed approaching 250 miles per hour.