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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche suspends ties with Maria Sharapova after drug test

Porsche has reportedly suspended ties with Maria Sharapova after the Russian tennis star failed a drug test. The German automaker stopped short of terminating its relationship with the athlete altogether as it awaits the results of a deeper investigation. The issue emerged at the Australian Open, where Sharapova reportedly tested positive for use of a drug called meldonium. Manufactured in Latvia and prescribed in many former Soviet Bloc countries, meldonium is used to treat heart conditions and improve cardiac circulation. It is not approved by the FDA for use in the United States, and the World Anti-Doping Agency added it to its list of prohibited substances at the start of this year. Sharapova admitted that she's been taking the medication for ten years now but that she did not keep up to date on the WADA's list. Since it is considered a prohibited substance, she's been excluded from participating in the Australian Open this year, and suspended from competition as of March 12. She was also scheduled to take part in the Porsche Grand Prix, a tennis event sponsored by the carmaker in Stuttgart next month which she will now apparently have to miss. One of the top-rated female tennis players in the world, Sharapova has served as a brand ambassador for Porsche since 2013. Other sponsors including TAG Heuer and Nike have also reportedly suspended their relationships with the athlete pending further investigation by the International Tennis Federation. Related Video:

The 1994 Porsche 911 Speedster only looks weirder with age

The 1994 Porsche 911 Speedster is undoubtedly a rare car, and it's even rather quick by the standards of the era. However, the designers weren't at their best when they created the odd shape at this model's rear. MotorWeek remembers this classic Porsche's exciting performance and weird look in its latest Retro Review. The Speedster's design isn't all bad. The front end still looks fantastic thanks to the nose of the 964-generation 911 and a steeply raked windshield. We can even live with the body color wheels. However, things get much worse at the rear where the hard cover, which hides the roof, gives the convertible a hunchback. As MotorWeek shows, fitting the manual top is quite fiddly. Porsche might have been better off from a styling perspective by leaving the back smooth and completely ditching the complicated roof. You can't get a good look at the weird rear from the driver's seat, and MotorWeek says that the Speedster excels once you're behind the wheel. The handling and braking are reportedly especially good. Sport seats grip the driver closely, and even with 247 horsepower, the convertible gets to 60 miles per hour in 5.4 seconds. With the weather starting to warm up, it sounds like a great experience, and you can imagine taking a ride in MotorWeek's latest video. Related Video: