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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Are you the next Porsche 911 GT3 RS or GT2?

Porsche typically keeps to a suitably fast schedule when it comes to rolling out increasingly hard-core performance versions of the 911. After the 997 Carrera debuted in 2004, the GT3 version followed in 2006, and by the end of the 2007, Porsche had rolled out both the GT3 RS and GT2 versions. Then the facelifted 997.5 came out in 2008 and it was back to the start: the GT3 came in 2009, the GT3 RS and GT2 RS in 2010, and the GT3 RS 4.0 in 2011. But things have slowed down some with the latest 991 generation.
The new Carrera came in 2011 and the GT3 followed in 2012. By recent history's example, we should have at least two more hardcore models by now, but we don't. Maybe the engineers in Zuffenhausen have had their hands full fixing the spontaneous-combustion issues with the existing GT3, or maybe their attentions have been focused elsewhere altogether. But if these spy shots are anything to go by, it seems like they're back on the job.
Now we don't know if this prototype foreshadows a new GT3 RS or a GT2, but it sure looks more hard-core than the existing GT3 that many purists have derided as too soft, what with its automatic transmission and four-wheel steering.

Porsche 911 celebrates 50 years of iconic motoring

Back in 1963, Porsche debuted the very first 911 at the Frankfurt Motor Show. And over the last 50 years, that coupe has grown to become one of the most iconic sports cars of all time. That in mind, you could easily chalk up this 50th Anniversary model as just one of the many special edition 911s that have graced our roads over the years, but dig a bit deeper and you'll see that this one is far more than just some unique paint and different wheels.
For starters, the 911 50th Anniversary Edition utilizes the wider Carrera 4/4S body, but retains its standard rear-wheel-drive configuration. Power comes from the Carrera S' 3.8-liter flat-six engine, but features a Powerkit upgrade that includes the Sport Chrono package and ups overall output to 400 horsepower and 430 pound-feet of torque. Hitting 60 miles per hour takes just 3.8 seconds if the car is fitted with Porsche's dual-clutch PDK gearbox, or 4.2 seconds if you choose the row-your-own seven-speed manual. Talk about going Over The Hill with a quickness.
Despite looking pretty tame, we're really hot on the appearance of this special 911, with its throwback flat gray paint job and new 20-inch wheels that look remarkably similar to the original Fuchs alloys of the 1963 model. Inside, you'll find green lettering on the instrument displays, white pointer needles and silver accents, and the leather seats have a fabric insert that's similar to the Pepita cloth from the original 911.