Porsche Cayenne S on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 918 Spyder configurator goes live

That didn't take long. The debut model of the new Porsche 918 Spyder is still thronged by onlookers at the Frankfurt Motor Show, while the German sports car maker is hard at work putting the first version of the supercar's configuration page online. Considering Porsche configurators are some of our favorite time-wasters of the genre, we expect car-guy productivity to drop by a few percentage points over the rest of the day.
So, the 918 dream-maker doesn't list and prices as yet, and that's too bad. But considering the car is due to start off at $845,000 in the US, chances are good that unless you're reading this from the shallow end of your Uncle Scrooge-spec money pool, the cost of any part of the 918 is academic to you anyway.
To start, Porsche is offering twelve paint colors, three wheel choices and seven two-tone interior treatments. Standard lightweight bucket seats and a set of chairs with "firmer padding" are on offer, too. The options list is mostly populated with interior bits, though many - an anti-reflection interior, fire extinguisher, six-point seatbelts - are racing-oriented or functional. Note that Porsche is also kind enough to offer just one cupholder as an optional extra; the unit is made of aluminum and is detachable so that you won't have to carry the extra weight during racing. Also, Porsche probably puts you on some kind of naughty 'list' if you order one...

Porsche announces works team for United Sportscar Championship

Porsche is undoubtedly the most successful manufacturer in sportscar racing, and it's only upping its game. The German marque is launching its new LMP1 racer for Le Mans in pursuit of overall victory once again, and now that sportscar racing in North America is coming together under one banner in the United Sportscar Championship, Porsche has announced it is entering the fray with a works team here as well.
The new Porsche North America racing team will field two cars in the entire inaugural season of the Tudor United Sportscar Championship that's been formed out of the former Grand-Am and American Le Mans Series. The team will be based out of the Porsche Motorsport North America facility in Santa Ana, California, and will partner with three-time ALMS LMPC winners Core Autosport in getting a pair of the latest 911 RSR racecars to the front of the GT Le Mans class.
Drivers have yet to be announced, but are projected to be drawn out of Porsche's factory driver program, which includes such talents as Patrick Long, Timo Bernhard, Romain Dumas and Neel Jani. Keep reading below for the official announcement.