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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Proof the world revolves around the Porsche Cayman

Or at least the world revolves underneath the Porsche Cayman, in the latest video showing off Stuttgart's mid-engine coupe. Porsche put an Easter egg in the world that spins triple-time, a "famous relative" of the Cayman hidden somewhere on the marble planet, and gave a Porsche Martini bag to one of the first 50 people who could point it out.
With more than 300 views there's no chance you'll win the bag, but you can still go on the treasure hunt in the video below.

Porsche 918 Spyder with Weissach package does 0-62 mph in 2.6 seconds

Porsche marketers are having a field day with the 918 Spyder after some last-minute tuning improved the car's performance. They now say that it's so fast it's already beaten itself. Let us explain: Using a Weissach package-equipped 918 as an example (which reduces the plug-in hybrid supercar's weight through the deletion of some interior items, more generous use of carbon fiber and magnesium wheels), the car's previous official 0-62 miles-per-hour time of 2.8 seconds has been cut to 2.6. Additionally, 0-124 mph takes 7.2 seconds and 0-186 mph is dispatched in 19.9 seconds, times that were reduced by half a second and 2.1 seconds, respectively.
In all-electric mode, a non-Weissach pack 918 does 0-62 mph in 6.2 seconds (with the package, 6.1 seconds), down from 6.9 seconds. Efficiency is also improved thanks to the final tuning. The New European Driving Cycle (NEDC) rating of a Weissach pack-equipped car equates to 94 miles per gallon, up three mpg compared to before. That's pretty good for a car with 887 horsepower!
Check out the press release below for more details on how Porsche's final tuning measures improved its flagship supercar.