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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche Cayman GT4 spotted at the N?rburgring

It was just the other day that we first caught wind of Porsche's plans to build a GT4 version of the Cayman, and now we're already looking at spy shots of the vehicle in question undergoing testing at - where else? - the Nürburgring.
With more aggressive front-end aero, a GT3-style air vent ahead of the front hood, a large wing at the back, and spindly alloys packed with over-sized brakes at each corner, this Cayman is clearly more extreme than even the range-topping GTS. The rear diffuser and central exhaust tips look about the same as those you'd find at the back of the Cayman GTS, though.
What we can't see, of course, is what Porsche has slotted in under the rear glass, how it's upgraded the interior and how much weight it's stripped out of the thing to get it down to fighting weight, but you can bet it'll come with a substantial power bump and a stripped-out interior with racing buckets and little else to open the gap between it and the GTS... and close the gap to the 911 GT3 which it will join as the baby brother in Porsche's performance-focused lineup. Click above to view the double-batch of spy shots.

See what the Chevy C7 ZR1 may be benchmarked against

One of the greatest things every Corvette has had going for it, and also one of the most re-used arguments against it, is its price-to-performance equation - long before the Nissan GT-R became the de facto Porsche 911 comparator the Corvette spent decades as Exhibit A. Depending on which side of the argument you stressed, supporters crowed about how much performance you got for how (comparatively) little, detractors carped on how little you got everywhere else in the bargain.
It appears Chevrolet is working as hard as ever to render the argument meaningless. Spy shooters at KGP captured a convocation of European birds of prey leaving the General Motors test center, and aimed at benchmarking the C7 Corvette ZR1. The road train comprised of two C7 Corvette Stingrays, a 2013 Corvette ZR1, McLaren MP4-12C, Ferrari 458 Italia, Audi R8 V10 Spyder and Porsche 911 Carrera S and it was last seen heading down the same kinked-up back roads used to hone the Corvette Stingray.
The C7-series ZR1 and its possible 700 horsepower are still a ways off. If it really is being positioned to compete with the celestial exotica in the testing group, could it be the first Corvette to regularly be the first answer to the question "Cost no object, which would would you rather have?"