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Porsche acquires Kyalami race track at auction
Mon, 28 Jul 2014With more victories under its belt than any other manufacturer, you could say, in a figurative sense at least, that Porsche owns countless numbers of race tracks around the world. But here we're not talking about figuratively owning a track - we're talking about literally buying one. And Porsche has just bought Kyalami.
Kylamai, for those unfamiliar, is a grand prix circuit near Johannesburg in South Africa. Between 1967 and 1985, and again in '92 and '93, it was home to the South African Grand Prix, and has since hosted a variety of local and lower-level international races, but apparently fell on hard times. As a result, the track's owners - listed as Universal Property Professionals - put it up for auction. Bidders had to deposit four million Rand (about $380k) to participate, but after just 50 seconds, the auction was over.
The winning bid was placed - via telephone from the local press launch for the Macan - by Porsche South Africa CEO Toby Venter, who bid a reported 205 million rand (about $19.5 million) to take over the complex. The German automaker's South African division reportedly intends to keep the track open for racing, but could also be expected to use the facility for testing, customer track days and such moving forward.
Audi says fixing diesel emission problem is simple
Fri, Dec 11 2015Audi reportedly has a simple repair nearly ready to fix the emissions problem on 85,000 vehicles with the 3.0-liter TDI V6 in the US. "Swift, straightforward and customer-friendly solutions are in discussion," company exec Rupert Stadler told workers in Germany, according to Reuters. In late November, Audi announced that the 3.0 TDI had three previously undisclosed auxiliary emission control devices, including one that was potentially considered a defeat device under US law. At the time, the German automaker claimed it could repair the problem with just a software update. Stadler's statement indicates that just such a simple fix might be on the way. Even before Audi's disclosure of the emission control devices, the Environmental Protection Agency issued a notice of violation against the 3.0-liter TDI for allegedly having software to defeat emissions tests, and the agency later expanded the scope to any vehicle with the engine from 2009 through 2016. The affected models include the Audi A6, A7, A8, Q5, Q7, Volkswagen Touareg, and Porsche Cayenne. New diesel versions of these vehicles have a stop-sale. Audi offered owners of affected vehicles the same $1,000 Goodwill Package that parent company VW offered to its affected diesel owners. The money is split up into a $500 gift card and $500 to spend at the Audi dealer. The package also comes with extended roadside assistance. Audi needs to find a solution quickly because it's under a 45-day deadline from the California Air Resources Board to submit a recall plan for the 15,000 vehicles with the 3.0 TDI in the state. The automaker also must include a report on any effects to fuel economy and performance from the proposed repair. Related Video:
Porsche has doubled US sales to women [w/videos]
Wed, 21 Aug 2013Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.