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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Porsche would have entered F1 if Audi had blocked its Le Mans program

Go back a few years and you may have heard rumors of Porsche heading into Formula One. That never came to pass - or at least, it hasn't yet - but that doesn't mean that it wasn't close to happening. That's how committed to returning to top-level motorsport competition Porsche has become recently.
Autosport reports that just as Porsche was merging fully into the Volkswagen Group, Zuffenhausen was weighing its options for a factory racing program. Le Mans was its favorite, which makes sense, as it remains far and away the most successful constructor in the history of the famous endurance race. But the strategists at Porsche were worried that its new corporate overlords at Volkswagen wouldn't support two LMP1 programs and would favor Audi, which has positively dominated the modern era of endurance racing, coming second only to Porsche in the number of Le Mans victories it has scored to date.
Porsche's Plan B was reportedly to head into Formula One, although it isn't clear if the German automaker was intent on starting its own team, buying an existing one or merely providing engines to other teams. Porsche fielded its own cars in F1 in the late 1950s and early 60s, and returned as an engine supplier with TAG to power McLaren in the 1980s, powering Niki Lauda and Alain Prost to the World Championship in 1984 and 1985.

Porsche 991 vs. 930 Flatnose in 911 Turbo convertible faceoff

The Porsche 911 Turbo has a legacy of being a tough car to drive. With a ton of power set right over the rear wheels, its reputation is to lose control as soon as the driver stops concentrating. However, this isn't quite so true anymore. The modern ones are tamed through technology with things like hydraulically controlled engine mounts, not to mention all-wheel drive. In its latest video, Autocar tries to decide whether 25 years of progress really makes the turbo a better vehicle.
It's summer, so what better version to compare than the 911 Turbo Cabriolet? In one corner, Autocar has the latest and greatest 2014 version pumping out 513 horsepower and 486 pound-feet of torque with a seven-speed dual-clutch gearbox. Its challenger is a 1989 911 flatnose convertible sporting 326 hp and 347 lb-ft of torque. It's a truly rare car in the UK with only eight of them remaining on the roads in that region.
Granted, this test isn't so much a battle as it is a comparison. There's no question that the modern 911 would beat the classic in practically every objective category. What the video aims to find out is whether the flatnose is better in subjective measurements like its "feel." Scroll down to watch these two droptop Porsches square off.