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Porsche CEO hints at Macan GTS, expects brand sales growth to 200K+

Porsche is expecting big things from its little Macan, with CEO Matthias Mueller announcing that not only is a sportier GTS model being considered, but that the CUV will almost certainly help push Porsche beyond its 200,000-unit-per-year sales goal three years earlier than expected.
"We're transferring the genes of the Porsche brand into a new market segment," Mueller said during a speech to kick off Macan production, according to Automotive News Europe. Macan demand should push the brand past 200,000 sales, Mueller said, confirming what we reported back in August. And if Porsche really has a hit on its hands, it is able to boost production of the sporty crossover beyond its initial capacity of 50,000 units, according to the brand's CEO.
Provided that the Macan is the success Porsche hopes it will be, Mueller hinted that the range could expand beyond the initial Macan S and Macan Turbo. "GTS versions have a tradition at Porsche," Mueller said. "We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense."

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

What driving data is Android Auto collecting from us?

In-car solutions like Apple CarPlay and Android Auto make using your smartphone while driving increasingly easy, by replicating most of the gadget's functions on a vehicle's infotainment screen. In fact, they rank among the favorite automotive features available today by Autoblog editors. While there's certainly added convenience, Motor Trend claims Google is collecting a huge array of data during trips, as well. Although, that might not actually be the case. In a rundown of the upgrades for the newly refreshed Porsche 911, Motor Trend asserts that the iconic coupe doesn't have Android Auto because of alleged privacy concerns. Reportedly, Porsche elected to only include CarPlay because the Google tech collected info on a vehicle's speed and other data. The German company didn't want to share all of that vital info with another corporation. Google opposes the allegations, though. "We take privacy very seriously and do not collect the data the Motor Trend article claims such as throttle position, oil temp and coolant temp," the company said in a portion of a statement to TechCrunch. Android Auto does use a vehicle's GPS system for location info, and checks whether it's in Park or Drive to enable some features. Also, users must opt-in to sharing the first time that they connect their phone. There might be an explanation for this confusion, according to TechCrunch. Allegedly before Android Auto launched, Google did want more vehicle data, but the company eventually changed course. Porsche may have based its decision on this earlier version. This case just shines a light on the growing question of automotive privacy and Google's potential role. The government has been unhappy with how automakers have handled this responsibility, so far, though.