1999 Porsche Boxster Pastel Yellow, Hard Top, $1000's In Upgrades And Receipts on 2040-cars

Auto blog

Autoblog Minute: Porsche goes after Tesla

Volkswagen Group Night kicks off the 2015 Frankfurt Motor Show. Autoblog's Adam Morath reports on this edition of Autoblog Minute with commentary from Autoblog's Editor-in-Chief, Michael Austin. Show full video transcript text [00:00:00] Volkswagen Group Night kicks off the 2015 Frankfurt Motor Show. I'm Adam Morath and this is your Autoblog Minute. In keeping with tradition Volkswagen Group Night will take place before the first press day of the Frankfurt Motor Show. It's here that VW will unveil all the latest innovations for each of the brands in the group's extensive portfolio. For more we go to Autoblog's Mike Austin: [00:00:30] [Michael Austin Interview] Autoblog staff is on site in Germany [00:01:00] for comprehensive coverage of the events. To check out all of our short cut videos of Volkswagen Group Night head over to Autoblog dot com slash short dash cuts. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Porsche 911 hybrid could get green light after all

The prospect of producing a hybrid version of the Porsche 911 has been on and off the table more times than we'd care to count. But before the year is up, the German automaker will make up its mind whether or not it will put the idea in motion. Porsche currently offers more plug-in hybrids than any other automaker. And according to Porsche CEO Matthias Muller in speaking with Automotive News, the opportunity exists to expand the powertrain technology to every model in the company's lineup, including the 911. The sports car would likely be the next in line for hybridization, said Muller, giving Porsche a direct competitor to the BMW i8. It wouldn't be the first time Zuffenhausen would slot a hybrid powertrain into the iconic rear-engined coupe, having previously raced the 911 GT3 R Hybrid (pictured above), but it would be the first road-going version available to customers. "That is a technique which we at Porsche are very familiar with," Muller told AN, "so we can suppose that we could have plug-ins all over the model range, not only to save fuel but also to boost the performance of these cars." Currently the E-Hybrid versions of the Cayenne and Panamera which Porsche offers account for roughly 15 and 11 percent of their respective model lines' sales in the US, while the 918 Spyder, of course, is offered only as a hybrid. If the 911 hybrid gets the green light, that would leave only the Macan, Boxster and Cayman without the option of electric assist. Related Video: