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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Singer 911 gorgeousness explored and experienced by Chris Harris

Few things get us as cranked up as a Porsche 911. Generation after generation, this rear-engined oddity has exhilarated our senses, and the new 991 is the most capable iteration yet. Even so, there's a lot to be said for the older models, from their lighter weights and more modest dimensions to their air-cooled thrums.
That elemental vintage Porsche appeal hasn't been lost on Los Angeles-based Singer Vehicle Design, which has endeavored to take the best bits from every generation of 911 and combine them into one impossibly sexy rear-engined machine. Based on a 964 donor car, we knew that a lot of work would need to go into everything from the structure to the bodywork to realize the Singer's cohesive aesthetic and dynamic vision, but we didn't know just how much until we watched this Drive video featuring Chris Harris. The auto journo gets time with the 350-horsepower, Cosworth-motivated coupe on both mountain passes and at the track, but what could be the most interesting thing about the 27-minute-long video is his in-depth plant tour.
Check it out by scrolling below, but not before paging through our new Singer 911 gallery.

Watch MotorWeek review the last great air-cooled Porsche 911

These days air-cooled Porsche prices are blasting through the roof, and the 993 gets much of that love among collectors as the last generation before the 911's switch to water-cooled design. MotorWeek's latest Retro Review now looks back at the 1996 911 Targa. The coupe came from a brief period when the 911s were the only models in the brand's lineup, but the company made sure those cars were perfect. The point of Porsche's Targa models is to combine the open-air driving of a convertible with a security of a coupe. In this case, the engineers came up with a massive glass panel that slid into the roof at the touch of a button. The design still allowed for rearward visibility but created a giant opening to allow the sunshine in. The solution isn't as awe-inspiring to watch as the Transformer-like metamorphosis of the latest 911 Targa, but it gets the job done in a very unobtrusive way. As air-cooled values continue to creep upward, it's fascinating to hear how contemporary reviewers critique the cars. In this case, the 993 lives up to the promise of being the ultimate evolution of the original idea behind the 911. MotorWeek even calls the coupe "simply one of the best road cars ever made." Check out the video to find out why. Related Video: