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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche planning back-to-basics 911 GT

With the latest 911 GT3 and GT3 RS track toys, Porsche clearly put the emphasis on outright performance. After all, if they were all about a puristic driving experience, they'd probably have manual transmissions instead of DCTs, right? Well that's just one point where the Porsche GT division's next project is tipped to depart. According to Autocar, Zuffenhausen's skunkworks are preparing a new addition to the 911 range that will put all the emphasis on the raw driving experience, even at the expense of lap times. The yet-to-be-named model is expected to do away with the second clutch in favor of one you can operate yourself, but that's not all. We're told to expect skinnier tires to make it easier to hold at the limits of adhesion, the narrowed track from the base Carrera, and the absence of large wings and other aerodynamic features. The inspiration apparently comes less from the GT3 than from the new Cayman GT4. Look for the new back-to-basics Elfen to arrive sometime next year, after the rest of the 911 range gets updated with turbo engines. Chances look good, though, that this particular model will stick with the atmospheric boxer six. Related Video:

Porsche gives GT3 owners extra year of warranty, new engines in production April 22

While the auto industry reels from massive recall after massive recall, Porsche has quietly been working on a fix for an issue that's forced owners of the new 911 GT3 to park their track-ready rockets for fear of an engine fire. Thanks to a leaked letter from Porsche to a GT3 owner (which has been certified as real), we now have an idea of just where the German brand is at with the fix.
On April 22, Porsche will begin production of a new batch of GT3 engines for the 785 affected models across the globe. As you'll recall, the original issue rested with a screw joint that could loosen the connecting rod. The new engines have an "optimized piston rod screw connection," that should keep the connecting rod in place. Once technical validations are completed, production will kick off and new powerplants will be shipped around the globe for owners of the troubled cars.
Porsche will hand out a certificate to owners of affected cars once repairs have been completed, as a means of documenting the work. To make up for the trouble, Porsche will be giving owners an extra year on their new-vehicle warranty, while the 911 GT3 concierge will be reaching out to compensate them for having to park their car for so long.