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Rimac CEO on Porsche-Bugatti deal: ‘I am not somebody to play it safe’

'We are already developing stuff that will be soon in high-volume Porsches'

2017 Porsche Macan GTS First Drive

Zebulon Pike, the military commander and explorer for whom America's best-known mountain is named, never reached "his" peak, even though he tried. Over 200 years later, with a grin so giddy that I blame it on the thin air at 14,114 feet, I crested the summit of Pikes Peak a tick over 14 minutes after leaving the starting line. I was behind the wheel of the most fun-to-drive crossover anyone has ever built: the Porsche Macan GTS. I can't take credit for what must be one of the fastest unmodified sprints to the top. That goes to Pikes Peak legend Jeff Zwart, who led a pack of journalists in Porsche's latest Macan up the hugely demanding paved road. Zwart wasn't piloting a Macan GTS; instead, he was behind the wheel of the 911 GT2 he drove back in 2002 when much of the route was gravel. Today's pavement provides more grip but also less room for error, Zwart told us. Unforgiving, he called the mountain. That's just what you want to hear at 6:30 a.m. when Zwart, two cars in front of you, takes off at a racing start. Pressed later, Zwart admitted he drove at a fraction of his racing pace while juggling two radios (one to communicate with us and one for park rangers to alert him to wildlife on the road) and shifting a manual transmission. Strapped into a Macan GTS, however, I found the trip plenty stressful – but that's because of the blind corners, the narrow road, the frost-heaved pavement, the blinding sun, and, of course, those unforgiving drop-offs. The polished GTS, which slots in between the mainstream Macan S and the bonkers Macan Turbo, proved unflappable. Of the Macan flavors, which will soon include a four-cylinder base model, the GTS is best suited to carving through the Rockies. Its 3.0-liter, twin-turbo V6 comes from the Macan S, but Porsche dials its boost from 14 to 17.4 psi, bringing output to 360 horsepower at 6,000 rpm (up 20) and 369 pound-feet of torque from 1,650 to 4,000 rpm (up 30). The only gearbox available is the PDK (Porsche Doppelkupplung) seven-speed dual-clutch transmission with Comfort, Sport, and Sport Plus modes. In addition to the power increase, the GTS gets a standard air suspension that sits 10 millimeters lower than the optional version for the S and the Turbo. Front brakes cribbed from the Turbo and a switchable sport exhaust with a single flapper valve round out the performance changes.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.