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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Jay Leno chats with Magnus Walker about his 1972 Porsche 911 72STR

Magnus Walker has stopped by the Big Dog Garage again to pay Jay Leno a visit in the latest episode of Jay Leno's Garage. This time, the Porsche builder brought along his 1972 911 72STR 002. Walker calls the machine his best build to date, and the car is a rolling "best of" from Porsches past, rocking some of the more attractive elements pulled from a wide arc of 911 model years. Of course, the machine also wears a few signature Walker touches, including flush-mount turning indicators, a center-hood fuel filler and plenty of louver work.
Unlike some of Walker's other creations, the 72STR 002 is clean enough to lick. Leno seems suitably impressed with the creation, and while apparently isn't typically a fan of Porsche models in general, Walker's tastefully modified 911 has him singing a different tune. You can check out the car in the video below.

Porsche releases new images of LMP1 racecar

Porsche has released another batch of images of its LMP1 competitor preparing for its debut season in 2014. This isn't the first we've seen of the new car, as June saw four images of the new racer undergoing testing. Where those images looked merely like someone taking pics during the test, the 11 new images seen above have all the hallmarks of highly polished PR shots.
That aside, the camo-covered cars still provide another look at what the new LMP1 car will look like when it arrives next season. The taillights follow the example set by Audi, by vertically mounting ultra-thin LEDs on the tips of the rear wing, while the LED headlights sport the four-prong look that Porsche has been pushing of late. Besides those two items, its difficult to make out many details due to the amount of camo.
Porsche's LMP1 effort will be focused on the FIA World Endurance Championship, which will see the revered brand return to the top flights of the 24 Hours Of Le Mans with F1 ace Mark Webber behind the wheel. As we've mentioned before, the German brand has set up a dedicated microsite that will cover its newest racer's progress.