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Porsche becomes first company to rent out Vatican's Sistine Chapel

We wouldn't go so far as to say God is a Porsche fan, but those in charge of one of the holiest Christian spots on our little blue marble are welcoming the German automaker into one of the religion's most revered and beautiful settings - the Sistine Chapel in Vatican City. In so doing, Porsche will reportedly become the first company to rent out the holy hall for a corporate function.
Now, it's not like Pope Francis has signed off on Porsche doing do donuts in a 911 underneath Michelangelo's The Creation of Adam. Instead, the Vatican has rented out the home of the Papal Conclave to the Porsche Travel Club, which will host a classical music concert. The Travel Club organizes events and tours across Europe for Porsche enthusiasts, with the Vatican concert just one part of a tour of Rome.
According to Automotive News Europe, Porsche will sell 40 tickets - at 5,000 euros each ($6,379) - to the event, while the Vatican has confirmed that the Pope will not be in attendance.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

What's the deal with all these Porsches Seinfeld is selling?

In case you haven't been able to tell from watching Comedians In Cars Getting Coffee, Jerry Seinfeld is as fanatical about automobiles as he is about comedy. The man has one of the most enviable Porsche collections in the world. But now he's preparing to auction off a significant share of them, and Gooding & Company, the auction house handling the sale, has just released the full list. We got our first look at some of them a couple of weeks ago, including a 550 Spyder, a 356 Speedster, and a 911 IROC RSR – all of them valued in the millions. But that's only the tip of the proverbial iceberg. Other Porsches from the Seinfeld collection set to cross the auction block include a 917/30 Can-Am Spyder, a 718 RSK, a Carrera GT prototype and a 962C racer. There are old and new 911s aplenty, a handful of 356s, even a 597 Jagdwagen and a couple of 1960s VWs thrown in for good measure. You can scope out the full list in the press release below and view some of them in the gallery above. And if you have the funds and the inclination, Amelia Island will be the place to be next month. Here's hoping it all works out better for the proud new owners than that time George thought he had bought Jon Voight's Chrysler LeBaron. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Gooding & Company Reveals the Complete List of Collector Cars To Be Offered from Jerry Seinfeld's Collection at the Amelia Island Auction Porsche Highlights from Jerry Seinfeld's Collection Include the 1973 Porsche 917/30 Can-Am Spyder and the 1959 Porsche 718 RSK SANTA MONICA, Calif. (February 5, 2016) – Gooding & Company, the auction house acclaimed for selling the world's most significant and valuable collector cars, is honored to announce the full selection of consignments from The Jerry Seinfeld Collection to be sold at the Amelia Island Auction on March 11, 2016. Enthusiasts and collectors will not want to miss this historic event as these superb examples cross the auction block. "Mr. Seinfeld is recognized throughout the world as having acquired one of the finest Porsche collections ever assembled," said David Gooding, President and Founder of Gooding & Company. "He has become known as the definitive Porsche connoisseur based on his passion and devotion to the marque. We at Gooding & Company share his reverence for Porsche and are proud to offer these truly incredible examples.